4 Q4 revenue tips that make the best of your existing ad strategy

4 Q4 revenue tips Sovrn make the most of your existing ad strategy

While Q4 is the perfect time of year to add some serious money-making power to your website, let’s say you already have //Signal and //Commerce up and running. Or maybe you’re trying to avoid adding new products, and just want to maximize your ad revenue during the holiday shopping season. If you’re looking to dial […]

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4 Easy Ways to Reduce Discrepancies

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Discrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% or more, you’ll want to figure out why. Here are four quick tips for keeping your discrepancies are as low as possible. 1. Make sure your site has been whitelisted. The biggest reason we see our publishers […]

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Webinar Best Practices: 11 Tips for Hosting a Next-level Webinar

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Webinars are a fantastic way to generate new leads, connect with your customers, and grow your business. However, webinars are not for the faint of heart. They take a lot of preparation, and because they’re live, can be stressful if technical problems occur. Here are eleven best practices for hosting a webinar that is informative, engaging, and […]

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6 Common DFP Pitfalls to Watch Out For

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By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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