Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up […]
Introducing Sovrn //Signal and Sovrn //Connect
Tools & TechNew names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture […]
3 Easy Ways to Maximize the Value of Every Unique Visitor
Tools & TechMany of our publishers have built engaged, passionate audiences dedicated to seeking out the content they love, and if you’re […]
Introducing Sovrn Commerce
CommerceStories stoke our interests and intentions. Interests and intentions result in commerce. Publishers are at the core of the modern […]
3 Easy, Risk-Free Ways to Boost Q4 Revenue Without Significant Changes to Your Ad Setup
MonetizationWe know the end of the year is hectic, but that doesn’t mean publishers should pass up easy chances for […]
4 Crucial Tips to Attract Advertisers
Tools & TechMy role at Sovrn is to help bring together the best brands and the best independent sites in the world. […]
DFP Rebranding 2018
Tools & TechYou may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its […]
Does Your Ad Experience Drive User Engagement or Encourage Bounces?
ServicesDigital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging […]
Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!
OptimizationIf you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]
What You Should Know About Summer Seasonality
DistributionWhile you prepare to enjoy the fourth of July, make sure to take some time and check in on your […]
Missing CMP Feature in Prebid, but Sovrn Has You Covered
Tools & TechOn the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js […]
Sovrn Viewable Engagement Time (//Signal) can Help Offset GDPR Revenue Risks
Tools & TechWith the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due […]
Sovrn Rising Star Emily West Wins British Media Award
Tools & TechLast night, 16th May 2018, Sovrn’s very own Emily West won the ‘Rising Star’ category of the British Media Awards. […]
Is Your DFP Setup Preventing You from Increasing Revenue?
MonetizationOne of the services we offer publishers is end to end management of ad stacks so they can focus […]
Ads.txt: Implementation and FAQ
Tools & TechWhere Does Your Ads.txt File Stand? Sovrn is committed to ensuring that your advertising inventory is highly valued by our buyers, […]
How to Make Your Website Responsive Using DFP
Tools & TechHow to Make Your Website Responsive Using DFP First thing’s first. Why is a responsive site important? In an age […]
My Website Was Cloned! What Should I Do?
Brand SafetyRecently, Sovrn discovered that a website owned and operated by one of our publishers had been cloned. The cloned site […]
Sovrn Services Will Help Publishers Increase Yields, Optimize Revenue
MonetizationWhether focused on the local music scene, advice for mindful parenting, the latest football stats or pro tips for home […]
Ad Fraud Webinar: Best Practices for Programmatic Quality
Analytics & ReportingSovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from […]
What Publishers Can Do about Ad Blocking
Analytics & ReportingAs we embark on Q4 2017, there is an 800-pound gorilla in the room. It’s called ad blocking, and it’s […]
Ads.txt – Why It’s Important to Both Sellers and Buyers
Brand SafetyWhat’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently […]
Best Use of Tech Finalist at Digiday Publishing Awards Europe
MonetizationLast night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]
Best Use of Tech Finalist at Marketing New Thinking Awards
MonetizationLast night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
Sovrn Verfied in the UK by JICWEBS Brand Safety Initiative
Tools & TechOur mission from the outset was to build a premium ad network for publishers free of fraud and built on […]
Sovrn Attains ‘Certified Against Malware’ Seal
Analytics & ReportingThis week, Sovrn is proud to have been awarded a ‘Certified Against Malware’ Seal by the Trustworthy Accountability Group (TAG), […]
Coalition for Better Ads: Making Online Ads Better for Everyone
MediaSovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
56% Revenue Lift 100% Wins Drum Award
Analytics & ReportingSovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]
Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue
Analytics & ReportingWith a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechWe are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
Troubleshooting Bad Ads
Tools & TechThere is a lot that can go wrong for a website. One of the most pressing issues we deal with […]
Malvertising Sucks, Clean Ads Rule
Tools & TechPublishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]
