Missing CMP Feature in Prebid, but Sovrn Has You Covered

Tools & Tech

On the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js […]

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Sovrn Viewable Engagement Time (VET) can Help Offset GDPR Revenue Risks

Tools & Tech

With the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due […]

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Sovrn Rising Star Emily West Wins British Media Award

Tools & Tech

Last night, 16th May 2018, Sovrn’s very own Emily West won the ‘Rising Star’ category of the British Media Awards. […]

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Is Your DFP Setup Preventing You from Increasing Revenue?

Monetization

  One of the services we offer publishers is end to end management of ad stacks so they can focus […]

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Ads.txt: Implementation and FAQ

Tools & Tech

Where Does Your Ads.txt File Stand? Sovrn is committed to ensuring that your advertising inventory is highly valued by our buyers, […]

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How to Make Your Website Responsive Using DFP

Tools & Tech

How to Make Your Website Responsive Using DFP First thing’s first. Why is a responsive site important? In an age […]

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My Website Was Cloned! What Should I Do?

Brand Safety

Recently, Sovrn discovered that a website owned and operated by one of our publishers had been cloned. The cloned site […]

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Sovrn Services Will Help Publishers Increase Yields, Optimize Revenue

Monetization

Whether focused on the local music scene, advice for mindful parenting, the latest football stats or pro tips for home […]

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Ad Fraud Webinar: Best Practices for Programmatic Quality

Analytics & Reporting

Sovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from […]

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What Publishers Can Do about Ad Blocking

Analytics & Reporting

As we embark on Q4 2017, there is an 800-pound gorilla in the room. It’s called ad blocking, and it’s […]

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Ads.txt – Why It’s Important to Both Sellers and Buyers

Brand Safety

What’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently […]

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Best Use of Tech Finalist at Digiday Publishing Awards Europe

Monetization

Last night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]

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Best Use of Tech Finalist at Marketing New Thinking Awards

Monetization

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn […]

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How Should Publishers Assess the Value of Demand Partners?

Analytics & Reporting

As digital publishers keep striving to save time and make money, they are taking a closer look at the value […]

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Sovrn Verfied in the UK by JICWEBS Brand Safety Initiative

Tools & Tech

Our mission from the outset was to build a premium ad network for publishers free of fraud and built on […]

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Sovrn Attains ‘Certified Against Malware’ Seal

Analytics & Reporting

This week, Sovrn is proud to have been awarded a ‘Certified Against Malware’ Seal by the Trustworthy Accountability Group (TAG), […]

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Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

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Our Commitment to Independent Publishers

Analytics & Reporting

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]

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56% Revenue Lift 100% Wins Drum Award

Analytics & Reporting

Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.  Beating off […]

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Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue

Analytics & Reporting

With a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]

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Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]

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How to Promote Your WordPress Blog Using Workbench

Tools & Tech

Sovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you […]

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New Content Publishing Tools: Workbench

Tools & Tech

There’s no doubt that the mobile revolution is shaking up online publishing, and more specifically, the way users are discovering […]

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Troubleshooting Bad Ads

Tools & Tech

There is a lot that can go wrong for a website. One of the most pressing issues we deal with […]

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Malvertising Sucks, Clean Ads Rule

Tools & Tech

Publishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]

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OnScroll FAQs

Tools & Tech

Top FAQs What is OnScroll? OnScroll is a product that allows you harness the power of your engaged readers through […]

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Ancient History Encyclopedia Grows Revenue by 26% with OnScroll

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]

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Wading into the Blocked Web

Tools & Tech

Optimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter […]

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Wading into the Blocked Web

Tools & Tech

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]

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Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

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Popping the Question: 7 Ways to Grow Your Newsletter List

Tools & Tech

Let’s face it, building your newsletter list can be tough. There are many different ways to do so, but they […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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January Strategies for Programmatic Advertising

Tools & Tech

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this […]

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