Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating […]
Significant upgrade to the Sovrn platform improves performance, reliability and revenue.
Analytics & ReportingWith a portfolio of sites nearing 100,000, which reach around 1 billion unique Internet users per month (that’s 1/3rd of […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechSovrn are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
How to Promote Your WordPress Blog Using Workbench
Tools & TechSovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you […]
New Content Publishing Tools: Workbench
Tools & TechThere’s no doubt that the mobile revolution is shaking up online publishing, and more specifically, the way users are discovering […]
Troubleshooting Bad Ads
Tools & TechThere is a lot that can go wrong for a website. One of the most pressing issues we deal with […]
Malvertising Sucks, Clean Ads Rule
Tools & TechPublishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]
OnScroll FAQs
Tools & TechTop FAQs What is OnScroll? OnScroll is a product that allows you harness the power of your engaged readers through […]
Ancient History Encyclopedia Grows Revenue by 26% with OnScroll
Tools & TechAncient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]
Wading into the Blocked Web
Tools & TechOptimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter […]
Wading into the Blocked Web
Tools & TechIf you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
Popping the Question: 7 Ways to Grow Your Newsletter List
Tools & TechLet’s face it, building your newsletter list can be tough. There are many different ways to do so, but they […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
January Strategies for Programmatic Advertising
Tools & TechHistorically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this […]
15 Essential WordPress Plugins for Bloggers
Tools & TechWordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; […]
Watchers on the Wall Doubles Revenue with Sovrn
Tools & TechWatchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]
How Our Publishers Are Using Sovrn and Google AdSense Together
Tools & TechMany of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]
How to Create and Install Ad Tags in Meridian
Tools & TechHere’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign […]
What Is an Ad Server?
Tools & TechAs an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads […]
6 Common DFP Pitfalls to Watch Out For
MonetizationBy now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]
5 Ways for Publishers to Get Retargeting Right
Tools & TechAs a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your […]
Tips for Formatting the Perfect Blog Post
Tools & TechI bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are […]
What’s the Difference Between Asynchronous and Synchronous Ad Tags?
MonetizationIf you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]
Sovrn Playlists
MediaKeep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]
How to Install Sovrn Ad Tags on a WordPress Site
Tools & TechFollow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code […]
Announcing the sovrn Affiliate Program, sovrn Ambassadors
Tools & TechOur goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]
What Is the Difference between Direct and Programmatic Sales?
MonetizationDirect sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]
Announcing SSL Advertising Solutions for Publishers Choosing Encryption
MonetizationWhat you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]
Why is Proof of a Direct Publisher Relationship Necessary?
Tools & TechProof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide […]
Viewability Top of Mind as Sovrn Acquires OnScroll
Tools & TechToday we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]
How to Insert Ads into Specific WordPress Posts
MonetizationOur publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]
Feedback at Admonsters AdTech Forum
Header BiddingOn March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared […]
