My role at Sovrn is to help bring together the best brands and the best independent sites in the world. […]
DFP Rebranding 2018
Tools & TechYou may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its […]
Does Your Ad Experience Drive User Engagement or Encourage Bounces?
ServicesDigital advertising is a critical revenue stream that allows publishers to provide their users with quality, up-to-date and engaging […]
Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!
OptimizationIf you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]
What You Should Know About Summer Seasonality
DistributionWhile you prepare to enjoy the fourth of July, make sure to take some time and check in on your […]
Missing CMP Feature in Prebid, but Sovrn Has You Covered
Tools & TechOn the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js […]
Sovrn Viewable Engagement Time (VET) can Help Offset GDPR Revenue Risks
Tools & TechWith the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due […]
Sovrn Rising Star Emily West Wins British Media Award
Tools & TechLast night, 16th May 2018, Sovrn’s very own Emily West won the ‘Rising Star’ category of the British Media Awards. […]
Is Your DFP Setup Preventing You from Increasing Revenue?
MonetizationOne of the services we offer publishers is end to end management of ad stacks so they can focus […]
Ads.txt: Implementation and FAQ
Tools & TechWhere Does Your Ads.txt File Stand? Sovrn is committed to ensuring that your advertising inventory is highly valued by our buyers, […]
How to Make Your Website Responsive Using DFP
Tools & TechHow to Make Your Website Responsive Using DFP First thing’s first. Why is a responsive site important? In an age […]
My Website Was Cloned! What Should I Do?
Brand SafetyRecently, Sovrn discovered that a website owned and operated by one of our publishers had been cloned. The cloned site […]
Sovrn Services Will Help Publishers Increase Yields, Optimize Revenue
MonetizationWhether focused on the local music scene, advice for mindful parenting, the latest football stats or pro tips for home […]
Ad Fraud Webinar: Best Practices for Programmatic Quality
Analytics & ReportingSovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from […]
What Publishers Can Do about Ad Blocking
Analytics & ReportingAs we embark on Q4 2017, there is an 800-pound gorilla in the room. It’s called ad blocking, and it’s […]
Ads.txt – Why It’s Important to Both Sellers and Buyers
Brand SafetyWhat’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently […]
Best Use of Tech Finalist at Digiday Publishing Awards Europe
MonetizationLast night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]
Best Use of Tech Finalist at Marketing New Thinking Awards
MonetizationLast night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
Sovrn Verfied in the UK by JICWEBS Brand Safety Initiative
Tools & TechOur mission from the outset was to build a premium ad network for publishers free of fraud and built on […]
Sovrn Attains ‘Certified Against Malware’ Seal
Analytics & ReportingThis week, Sovrn is proud to have been awarded a ‘Certified Against Malware’ Seal by the Trustworthy Accountability Group (TAG), […]
Coalition for Better Ads: Making Online Ads Better for Everyone
MediaSovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
56% Revenue Lift 100% Wins Drum Award
Analytics & ReportingSovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]
Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue
Analytics & ReportingWith a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechWe are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
Troubleshooting Bad Ads
Tools & TechThere is a lot that can go wrong for a website. One of the most pressing issues we deal with […]
Malvertising Sucks, Clean Ads Rule
Tools & TechPublishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with […]
OnScroll FAQs
Tools & TechTop FAQs What is OnScroll? OnScroll is a product that allows you harness the power of your engaged readers through […]
Ancient History Encyclopedia Grows Revenue by 26% with OnScroll
Tools & TechAncient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]
Wading into the Blocked Web
Tools & TechOptimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter […]
Wading into the Blocked Web
Tools & TechIf you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
