Publishers often feel compelled to squeeze visitors for as much ad revenue as possible. Unfortunately, this can lead to a […]
4 Ways to Optimize Your Auctions and Increase Revenue Based on Your Header Bidding Data
Analytics & ReportingHeader Bidding Analytics gives you the vision—and the power—to make faster, smarter decisions. Join the free Header Bidding Analytics Beta […]
6 Considerations When Auditing Your AdTech Partners
OptimizationIn the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused […]
Sovrn’s View on Bid Caching
Brand SafetySome of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]
Uncovering the Mystery of Dark Social
OptimizationWhile the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]
Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!
OptimizationIf you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]
