5 keys to a better ad experience for your readers

Optimization

Publishers often feel compelled to squeeze visitors for as much ad revenue as possible. Unfortunately, this can lead to a […]

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4 Ways to Optimize Your Auctions and Increase Revenue Based on Your Header Bidding Data

Analytics & Reporting

Header Bidding Analytics gives you the vision—and the power—to make faster, smarter decisions. Join the free Header Bidding Analytics Beta […]

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6 Considerations When Auditing Your AdTech Partners

Optimization

In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused […]

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Sovrn’s View on Bid Caching

Brand Safety

Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]

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Uncovering the Mystery of Dark Social

Optimization

While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]

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Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!

Optimization

If you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]

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