6 Considerations When Auditing Your AdTech Partners

Optimization

In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused […]

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Sovrn’s View on Bid Caching

Brand Safety

Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]

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Uncovering the Mystery of Dark Social

Optimization

While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a […]

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Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!

Optimization

If you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. […]

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