Sovrn’s View on Bid Caching

Brand Safety

Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. […]

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Is Your Site Ready for Header Bidding?

Header Bidding

Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]

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Stepping Up to the Plate on Trust and Transparency

Media

It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]

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Just Say No to Pop-Under Redirects

Tools & Tech

We’ve all experienced them… you are scrolling through the home feed of a website when you find a post that […]

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What Is the Xindi Botnet?

Tools & Tech

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]

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