CCPA Metrics

Last Updated July 1, 2021

The California Consumer Privacy Act (CCPA) Regulations require businesses such as Sovrn that knows or reasonably should know that it, alone or in combination, buys, receives for the business’s commercial purposes, sells, or shares for commercial purposes the personal information of 10,000,000 or more California consumers in a calendar year to disclose metrics regarding the number of requests to know, delete and opt-out.

Sovrn CCPA Request Metrics for calendar year 2021:

Request to Received Complied Denied Mean time to response (days)
Know 6 3 3 11.5
Delete 17 3 14 11
Opt Out¹ 25 25 0 13

1 Opt Out is a request to opt out of the sale of personal information