• Latest Data Insights Report Download now →
  • Home
  • AdvertisingTurn your high-quality content into high-quality returns.
    • Ad ExchangeTurn high-quality content into high-quality returns.
    • Ad ManagementPartner with us to maximize your ad revenue without the headache.
    • —
    • Buy on the Sovrn Ad ExchangeConnect to premium content creators with highly engaged audiences.
  • CommerceMonetize product links in your content.
    • Affiliate MarketingMonetize product links in your content.
    • Price ComparisonsEmpower your readers to shop multiple merchants.
    • Shopping GalleriesEmbed a product gallery on your page.
    • —
    • Become a Sovrn MerchantIncrease your reach with content publishers.
  • DataMaximize the value of every visitor.
    • SignalMaximize the value of every visitor.
    • Market InsightsCompare your monetization strategy to the market.
    • Data MonetizationPowerful, secure data revenue.
  • LearnTips and information to help you thrive.
    • Resources
    • Blog
    • Knowledge Base
    • Press
  • CompanyWhat we stand for.
    • About
    • Sovrn Platform
    • Careers
    • Contact
    • Status
    • Trust Center
  • LegalPrivacy, legal and compliance.
    • Legal
    • Privacy Policy
    • Security
    • Your Privacy Choices
    • Ad Choices
  • Sign In
    • Ad ExchangeProgrammatic advertising
    • Ad ManagementNext-level ad ops software
    • CommerceMonetize product links
    • ComparisonsShopping galleries and widgets
  • Sign Up

Trust Center

  • Overview
  • Legal
    • Master Services Agreement
    • Data Protection Addendum (Sovrn as Data Importer)
    • Standard Contractual Clause Selections and Addendum
    • Data Protection Addendum (Sovrn as the Exporter)
    • Data Protection Addendum Archive
  • Privacy
    • About Our Cookies
    • Your Privacy Choices
    • Law Enforcement Request Policy
    • Subprocessors
    • Third Parties
    • Privacy Policy
    • CCPA Metrics
    • Audience Segments: Health & Wellness and Political Affiliation
  • Service Policies
    • Ad Exchange Supply Policy
    • Take Down Policy
    • Commerce Publisher Code of Conduct
Sovrn Legal

SOVRN PRIVACY

  • Overview
  • Legal
    • Master Services Agreement
    • Data Protection Addendum (Sovrn as Data Importer)
    • Standard Contractual Clause Selections and Addendum
    • Data Protection Addendum (Sovrn as the Exporter)
    • Data Protection Addendum Archive
  • Privacy
    • About Our Cookies
    • Your Privacy Choices
    • Law Enforcement Request Policy
    • Subprocessors
    • Third Parties
    • Privacy Policy
    • CCPA Metrics
    • Audience Segments: Health & Wellness and Political Affiliation
  • Service Policies
    • Ad Exchange Supply Policy
    • Take Down Policy
    • Commerce Publisher Code of Conduct
Audience Segments: Health & Wellness and Political Affiliation Audience Segments: Health & Wellness and Political Affiliation

Audience Segments: Health & Wellness and Political Affiliation

Last Updated November 22, 2022

As of July 2020

As part of our advertising services, Sovrn may infer health-related and/or political affiliation segments from the data we collect. Advertisers use this information in order to create homogenous groups that allow for more effective campaigns. Sovrn’s audience segment taxonomy is built according to IAB’s Audience Taxonomy, which was created in support of privacy-by-design principles. More information about the taxonomy may be found here. Sovrn does not knowingly use information that comes from what we consider to be sensitive health information when creating health-related segments, and does not use specific voter registration information for our political affiliation segments. Not all segments are in use at all times. 

Please contact privacy@sovrn.com with any questions regarding our use of audience segments.

Health-Related Segments

Healthy Living > Children’s Health
Healthy Living > Fitness and Exercise
Healthy Living > Fitness and Exercise > Participant Sports
Healthy Living > Fitness and Exercise > Running/Jogging
Healthy Living > Men’s Health
Healthy Living > Nutrition
Healthy Living > Senior Health
Healthy Living > Weight Loss
Healthy Living > Wellness
Healthy Living > Wellness > Alternative Medicine
Healthy Living > Wellness > Physical Therapy
Healthy Living > Wellness > Smoking Cessation
Healthy Living > Women’s Health
Medical Health > Cosmetic Medical Services
Medical Health > Diseases and Conditions
Medical Health > Diseases and Conditions > Allergies
Medical Health > Diseases and Conditions > Arthritis
Medical Health > Diseases and Conditions > Blood Disorders
Medical Health > Diseases and Conditions > Bone and Joint Conditions
Medical Health > Diseases and Conditions > Brain and Nervous System Disorders
Medical Health > Diseases and Conditions > Cancer
Medical Health > Diseases and Conditions > Cholesterol
Medical Health > Diseases and Conditions > Chronic Fatigue Syndrome
Medical Health > Diseases and Conditions > Chronic Pain
Medical Health > Diseases and Conditions > Cold and Flu
Medical Health > Diseases and Conditions > Deafness
Medical Health > Diseases and Conditions > Dental Care
Medical Health > Diseases and Conditions > Diabetes
Medical Health > Diseases and Conditions > Ear, Nose and Throat Conditions
Medical Health > Diseases and Conditions > Eating Disorders
Medical Health > Diseases and Conditions > Endocrine and Metabolic Diseases
Medical Health > Diseases and Conditions > Epidemic
Medical Health > Diseases and Conditions > Eye and Vision Conditions
Medical Health > Diseases and Conditions > Foot Health
Medical Health > Diseases and Conditions > GERD/Acid Reflux
Medical Health > Diseases and Conditions > Headaches/Migraines
Medical Health > Diseases and Conditions > Heart and Cardiovascular Disease
Medical Health > Diseases and Conditions > IBS/Crohn’s Disease
Medical Health > Diseases and Conditions > Incontinence
Medical Health > Diseases and Conditions > Infectious Disease
Medical Health > Diseases and Conditions > Injuries
Medical Health > Diseases and Conditions > Lung and Respiratory Health
Medical Health > Diseases and Conditions > Mental Health
Medical Health > Diseases and Conditions > Reproductive Health
Medical Health > Diseases and Conditions > Sex
Medical Health > Diseases and Conditions > Skin and Dermatology
Medical Health > Diseases and Conditions > Sleep Disorders
Medical Health > Diseases and Conditions > Substance Abuse
Medical Health > Diseases and Conditions >Digestive Disorders
Medical Health > Healthcare
Medical Health > Healthcare > Hospital
Medical Health > Healthcare > Nursing
Medical Health > Medical Tests
Medical Health > Medicine
Medical Health > Medicine > Cardiology
Medical Health > Medicine > Embryology
Medical Health > Medicine > Immunology
Medical Health > Medicine > Medical Research
Medical Health > Medicine > Oncology
Medical Health > Medicine > Orthopedics
Medical Health > Medicine > Pediatrics
Medical Health > Medicine > Pharmacology
Medical Health > Medicine > Physiology
Medical Health > Medicine > Psychology/Psychiatry
Medical Health > Pharmaceutical Drugs
Medical Health > Sports Medicine
Medical Health > Surgery
Medical Health > Surgery > Cosmetic Surgery
Medical Health > Surgery > Transplants
Medical Health > Vaccines
Personal Care > Body Care
Personal Care > Hair Loss
Personal Care > Plastic Surgery
Pharma > Flu – children
Pharma > Flu – senior
Pharma > Hay Fever
Pharma > Headache and Migraine
Pharma > Painkillers
Pharma > Vitamins and Supplements
Wellness/Healthy Living > Fitness
Wellness/Healthy Living > Healthy Living
Wellness/Healthy Living > Weight Loss

Political Affiliation Segments

News and Politics > Politics
News and Politics > Politics > Commentary
News and Politics > Politics > Domestic Policy
News and Politics > Politics > Elections
News and Politics > Politics > Foreign Policy
News and Politics > Politics > Government
News and Politics > Politics > Heads of State
News and Politics > Politics > Parliament
News and Politics > Politics > Parties
News and Politics > Politics > Political Issues
News and Politics > Politics > Protests and Demonstrations
News and Politics > Politics > War and Conflicts
Political > Left Leaning
Political > Left-center
Political > Center
Political > Right-center
Political > Right Leaning

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies, but may change your preferences by clicking “Cookie settings". For more information, please visit our Privacy Policy.
Cookie settingsRejectAccept
Manage cookie consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
__hssrcsessionThis cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken1 yearThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc30 minutesHubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth1 yearThis cookie is set by Pinterest that collects statistical details to track the use of its services.
_pinterest_referrerpastThis cookie is set by Pinterest to track the use of its services.
_pinterest_sess1 yearThis cookie is set by Pinterest that collects statistical details to track the use of its services.
_routing_idsessionThis cookie is set by Pinterest that collects statistical details to track the use of its services.
bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
langsessionThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
languagesessionThis cookie is used to store the language preference of the user.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing1 dayThe sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t1 yearThe sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
__hstc1 year 24 daysThis is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_21 minuteThis cookie is set by Google and is used to distinguish users.
_gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk1 year 24 daysThis cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
_mkto_datetime1 monthThis cookie is set by Marketo.
bscookie2 yearsThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
Other
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept
Powered by CookieYes Logo
Sign up for our monthly newsletter
Sign up for our monthly newsletter

Power to the publisher.


© Sovrn, Inc. All rights reserved.