Audience Segments: Health & Wellness and Political Affiliation

As of July 2020

As part of our advertising services, Sovrn may infer health-related and/or political affiliation segments from the data we collect. Advertisers use this information in order to create homogenous groups that allow for more effective campaigns. Sovrn’s audience segment taxonomy is built according to IAB’s Audience Taxonomy, which was created in support of privacy-by-design principles. More information about the taxonomy may be found here. Sovrn does not knowingly use information that comes from what we consider to be sensitive health information when creating health-related segments, and does not use specific voter registration information for our political affiliation segments. Not all segments are in use at all times. 

Please contact privacy@sovrn.com with any questions regarding our use of audience segments.

Health-Related Segments

Healthy Living > Children’s Health
Healthy Living > Fitness and Exercise
Healthy Living > Fitness and Exercise > Participant Sports
Healthy Living > Fitness and Exercise > Running/Jogging
Healthy Living > Men’s Health
Healthy Living > Nutrition
Healthy Living > Senior Health
Healthy Living > Weight Loss
Healthy Living > Wellness
Healthy Living > Wellness > Alternative Medicine
Healthy Living > Wellness > Physical Therapy
Healthy Living > Wellness > Smoking Cessation
Healthy Living > Women’s Health
Medical Health > Cosmetic Medical Services
Medical Health > Diseases and Conditions
Medical Health > Diseases and Conditions > Allergies
Medical Health > Diseases and Conditions > Arthritis
Medical Health > Diseases and Conditions > Blood Disorders
Medical Health > Diseases and Conditions > Bone and Joint Conditions
Medical Health > Diseases and Conditions > Brain and Nervous System Disorders
Medical Health > Diseases and Conditions > Cancer
Medical Health > Diseases and Conditions > Cholesterol
Medical Health > Diseases and Conditions > Chronic Fatigue Syndrome
Medical Health > Diseases and Conditions > Chronic Pain
Medical Health > Diseases and Conditions > Cold and Flu
Medical Health > Diseases and Conditions > Deafness
Medical Health > Diseases and Conditions > Dental Care
Medical Health > Diseases and Conditions > Diabetes
Medical Health > Diseases and Conditions > Ear, Nose and Throat Conditions
Medical Health > Diseases and Conditions > Eating Disorders
Medical Health > Diseases and Conditions > Endocrine and Metabolic Diseases
Medical Health > Diseases and Conditions > Epidemic
Medical Health > Diseases and Conditions > Eye and Vision Conditions
Medical Health > Diseases and Conditions > Foot Health
Medical Health > Diseases and Conditions > GERD/Acid Reflux
Medical Health > Diseases and Conditions > Headaches/Migraines
Medical Health > Diseases and Conditions > Heart and Cardiovascular Disease
Medical Health > Diseases and Conditions > IBS/Crohn’s Disease
Medical Health > Diseases and Conditions > Incontinence
Medical Health > Diseases and Conditions > Infectious Disease
Medical Health > Diseases and Conditions > Injuries
Medical Health > Diseases and Conditions > Lung and Respiratory Health
Medical Health > Diseases and Conditions > Mental Health
Medical Health > Diseases and Conditions > Reproductive Health
Medical Health > Diseases and Conditions > Sex
Medical Health > Diseases and Conditions > Skin and Dermatology
Medical Health > Diseases and Conditions > Sleep Disorders
Medical Health > Diseases and Conditions > Substance Abuse
Medical Health > Diseases and Conditions >Digestive Disorders
Medical Health > Healthcare
Medical Health > Healthcare > Hospital
Medical Health > Healthcare > Nursing
Medical Health > Medical Tests
Medical Health > Medicine
Medical Health > Medicine > Cardiology
Medical Health > Medicine > Embryology
Medical Health > Medicine > Immunology
Medical Health > Medicine > Medical Research
Medical Health > Medicine > Oncology
Medical Health > Medicine > Orthopedics
Medical Health > Medicine > Pediatrics
Medical Health > Medicine > Pharmacology
Medical Health > Medicine > Physiology
Medical Health > Medicine > Psychology/Psychiatry
Medical Health > Pharmaceutical Drugs
Medical Health > Sports Medicine
Medical Health > Surgery
Medical Health > Surgery > Cosmetic Surgery
Medical Health > Surgery > Transplants
Medical Health > Vaccines
Personal Care > Body Care
Personal Care > Hair Loss
Personal Care > Plastic Surgery
Pharma > Flu – children
Pharma > Flu – senior
Pharma > Hay Fever
Pharma > Headache and Migraine
Pharma > Painkillers
Pharma > Vitamins and Supplements
Wellness/Healthy Living > Fitness
Wellness/Healthy Living > Healthy Living
Wellness/Healthy Living > Weight Loss

Political Affiliation Segments

News and Politics > Politics
News and Politics > Politics > Commentary
News and Politics > Politics > Domestic Policy
News and Politics > Politics > Elections
News and Politics > Politics > Foreign Policy
News and Politics > Politics > Government
News and Politics > Politics > Heads of State
News and Politics > Politics > Parliament
News and Politics > Politics > Parties
News and Politics > Politics > Political Issues
News and Politics > Politics > Protests and Demonstrations
News and Politics > Politics > War and Conflicts
Political > Left Leaning
Political > Left-center
Political > Center
Political > Right-center
Political > Right Leaning