Sovrn Website Cookie Policy
1. What does this Policy cover?
This Cookie Policy describes how Sovrn, Inc. (“Sovrn”, “we”, “us” or “our”) uses cookies and similar technologies on our website(s). Please note that this Policy applies only to visitors of the Sovrn website(s).
For more information on the types of data we process and our broader privacy practices (including in the context of our advertising services), please review our Privacy Policy.
Sovrn provides technology-based services that allow our customers to generate revenue by selling advertising space on their websites or other internet-connected properties, or by connecting people to goods and services offered by various merchants and/or brands. In the context of our website(s), we do not intentionally collect personal information that directly identifies you.
Sovrn operates the following websites:
- Sovrn.com
2. What are cookies (and similar technologies)?
Cookies are widely used to support information gathering that provides insights into how individuals are interacting with websites, and to provide website performance data. A cookie is a small bit of information that is sent to and stored in a browser by a website you visit or by that website’s service partners. They are used to store and receive identifiers and other information on computers, phones and other devices.
By saving information in a cookie, websites can remember preferences or recognize browsers from one visit to another or from one website to another. Only the site or service that places a particular cookie can read the contents of that cookie each time it communicates with your browser.
Other technologies, including tags, pixels, and data we store on your web browser or device and identifiers associated with your device, are used for similar purposes. In this Policy, we refer to all of these technologies as “cookies.”
3. What cookies do we use and why?
We may use the following categories of cookies on our website(s):
- Strictly necessary cookies: These are required for core website functionality (e.g., navigation and access to secure areas). Without them, the website may not function properly. We do not seek consent for these cookies as they are essential.
- Analytics and performance cookies: These help us understand how visitors interact with our website(s) (e.g., pages visited, time spent on each page, error messages, etc.) and improve performance. They may collect information about your device and browsing behavior in aggregated form. Where required by law, we will ask for your consent before placing these in your browser.
- Functional cookies: These remember your preferences (e.g., language settings) to provide a more personalized experience. Again, where required, we will ask for your consent.
- Third-party cookies and tags (e.g., social media pixels): If our website(s) includes social sharing buttons, embedded content, or links to third-party services (e.g., LinkedIn, Twitter/X), those third parties may place cookies or tags in your browser when you interact with them. These may track your interaction for their own purposes, such as social media analytics or advertising. We do not control these third-party cookies; please review their privacy policies for details.
A detailed list of cookies used on our website(s) is listed below.
4. How can (and what happens when) you manage your cookies?
Most web browsers allow you to manage or disable cookies via their settings (look in the “help” or “preferences” menu in your browser). However, disabling cookies may restrict functionality or performance of the website. Please note that opting out of non-essential cookies will not remove all advertising, it may just make such advertising less relevant or tailored to you.
Visit www.allaboutcookies.org for instructions on managing cookies in different types of browsers or mobile devices. For more information on the types of data we process and our privacy practices, please review the Sovrn Privacy Policy.
5. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. If we make material changes, we will post the updated version here and revise the “Last updated” date. We encourage you to review it periodically.
6. Contact Us
If you have questions about this Cookie Policy or our use of cookies (or similar technologies), please contact us at privacy@sovrn[.]com or:
Sovrn U.S. Headquarters
1600 Pearl St., Second Floor
Boulder, CO 80302
United States
| Cookie | Duration | Description |
| Necessary | ||
| viewed_cookie_policy | 1 year | The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
| cookielawinfo-checkbox-necessary | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Necessary” category. |
| cookielawinfo-checkbox-functional | 1 year | The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category “Functional”. |
| cookielawinfo-checkbox-performance | 1 year | Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category “Performance”. |
| cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Analytics” category. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Advertisement” category. |
| cookielawinfo-checkbox-other | 1 year | CookieYes sets this cookie to store the user consent for the cookies in the category “Other”. |
| cookielawinfo-checkbox-others | 1 year | Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category “Others”. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user’s cookie consent state for the current domain. |
| AWSALBCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
| Functional | ||
| yt-remote-connected-devices | never | YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos. |
| ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
| yt-remote-device-id | never | YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos. |
| yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video. |
| yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos. |
| yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
| yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user’s preferences regarding whether casting is available on their YouTube video player. |
| yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video. |
| VISITOR_INFO1_LIVE | 6 months | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| Performance | ||
| AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
| Analytics | ||
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year, 1 month, 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| vuid | 1 year, 1 month, 4 days | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
| Advertisement | ||
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| Other | ||
| blog_modal | 2 months | Description is currently not available. |
| __Secure-ROLLOUT_TOKEN | 6 months | Description is currently not available. |
| __Secure-YEC | past | Description is currently not available. |
| adEdition | 1 day | No description available. |
| geoEdition | 1 day | No description available. |
| __debugmode__ | session | Description is currently not available. |
| vglnk.OptOut.p | past | Description is currently not available. |

