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Sovrn Legal

SOVRN PRIVACY

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Sovrn Website Cookie Policy Sovrn Website Cookie Policy

Sovrn Website Cookie Policy

Last Updated January 21, 2026

1.   What does this Policy cover?

This Cookie Policy describes how Sovrn, Inc. (“Sovrn”, “we”, “us” or “our”) uses cookies and similar technologies on our website(s). Please note that this Policy applies only to visitors of the Sovrn website(s).

For more information on the types of data we process and our broader privacy practices (including in the context of our advertising services), please review our Privacy Policy.

Sovrn provides technology-based services that allow our customers to generate revenue by selling advertising space on their websites or other internet-connected properties, or by connecting people to goods and services offered by various merchants and/or brands.  In the context of our website(s), we do not intentionally collect personal information that directly identifies you.

Sovrn operates the following websites:

  • Sovrn.com

2.   What are cookies (and similar technologies)?

Cookies are widely used to support information gathering that provides insights into how individuals are interacting with websites, and to provide website performance data. A cookie is a small bit of information that is sent to and stored in a browser by a website you visit or by that website’s service partners. They are used to store and receive identifiers and other information on computers, phones and other devices.

By saving information in a cookie, websites can remember preferences or recognize browsers from one visit to another or from one website to another. Only the site or service that places a particular cookie can read the contents of that cookie each time it communicates with your browser.

Other technologies, including tags, pixels, and data we store on your web browser or device and identifiers associated with your device, are used for similar purposes. In this Policy, we refer to all of these technologies as “cookies.”

3.   What cookies do we use and why?

We may use the following categories of cookies on our website(s):

  • Strictly necessary cookies: These are required for core website functionality (e.g., navigation and access to secure areas). Without them, the website may not function properly. We do not seek consent for these cookies as they are essential.
  • Analytics and performance cookies: These help us understand how visitors interact with our website(s) (e.g., pages visited, time spent on each page, error messages, etc.) and improve performance. They may collect information about your device and browsing behavior in aggregated form. Where required by law, we will ask for your consent before placing these in your browser.
  • Functional cookies: These remember your preferences (e.g., language settings) to provide a more personalized experience. Again, where required, we will ask for your consent.
  • Third-party cookies and tags (e.g., social media pixels): If our website(s) includes social sharing buttons, embedded content, or links to third-party services (e.g., LinkedIn, Twitter/X), those third parties may place cookies or tags in your browser when you interact with them. These may track your interaction for their own purposes, such as social media analytics or advertising. We do not control these third-party cookies; please review their privacy policies for details.

A detailed list of cookies used on our website(s) is listed below.

4.   How can (and what happens when) you manage your cookies?

Most web browsers allow you to manage or disable cookies via their settings (look in the “help” or “preferences” menu in your browser). However, disabling cookies may restrict functionality or performance of the website. Please note that opting out of non-essential cookies will not remove all advertising, it may just make such advertising less relevant or tailored to you.

Visit www.allaboutcookies.org for instructions on managing cookies in different types of browsers or mobile devices. For more information on the types of data we process and our privacy practices, please review the Sovrn Privacy Policy.

5.   Changes to this Cookie Policy

We may update this Cookie Policy from time to time. If we make material changes, we will post the updated version here and revise the “Last updated” date. We encourage you to review it periodically.

6.   Contact Us

If you have questions about this Cookie Policy or our use of cookies (or similar technologies), please contact us at privacy@sovrn[.]com or:

Sovrn U.S. Headquarters
1600 Pearl St., Second Floor
Boulder, CO 80302
United States

CookieDurationDescription
Necessary
viewed_cookie_policy1 yearThe GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
__cf_bm1 hourThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Necessary” category.
cookielawinfo-checkbox-functional1 yearThe GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category “Functional”.
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category “Performance”.
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Analytics” category.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the “Advertisement” category.
cookielawinfo-checkbox-other1 yearCookieYes sets this cookie to store the user consent for the cookies in the category “Other”.
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category “Others”.
wpEmojiSettingsSupportssessionWordPress sets this cookie when a user interacts with emojis on a WordPress site.  It helps determine if the user’s browser can display emojis properly.
rc::aneverThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
_cfuvidsessionCloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
VISITOR_PRIVACY_METADATA6 monthsYouTube sets this cookie to store the user’s cookie consent state for the current domain.
AWSALBCORS7 daysAmazon Web Services set this cookie for load balancing.
Functional
yt-remote-connected-devicesneverYouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
ytidb::LAST_RESULT_ENTRY_KEYneverThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
yt-remote-device-idneverYouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
yt-remote-session-namesessionThe yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video.
yt-remote-fast-check-periodsessionThe yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos.
yt-remote-session-appsessionThe yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-cast-availablesessionThe yt-remote-cast-available cookie is used to store the user’s preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installedsessionThe yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video.
VISITOR_INFO1_LIVE6 monthsA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
Performance
AWSALB7 daysAWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.
Analytics
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
_ga1 year,   1 month, 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
vuid1 year,   1 month, 4 daysVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
Advertisement
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Other
blog_modal2 monthsDescription is currently not available.
__Secure-ROLLOUT_TOKEN6 monthsDescription is currently not available.
__Secure-YECpastDescription is currently not available.
adEdition1 dayNo description available.
geoEdition1 dayNo description available.
__debugmode__sessionDescription is currently not available.
vglnk.OptOut.ppastDescription is currently not available.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies, but may change your preferences by clicking “Cookie settings". For more information, please visit our Privacy Policy and our Cookie Statement.
Cookie settingsRejectAccept
Manage cookie consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
__hssrcsessionThis cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken1 yearThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc30 minutesHubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth1 yearThis cookie is set by Pinterest that collects statistical details to track the use of its services.
_pinterest_referrerpastThis cookie is set by Pinterest to track the use of its services.
_pinterest_sess1 yearThis cookie is set by Pinterest that collects statistical details to track the use of its services.
_routing_idsessionThis cookie is set by Pinterest that collects statistical details to track the use of its services.
bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
langsessionThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
languagesessionThis cookie is used to store the language preference of the user.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing1 dayThe sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t1 yearThe sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
__hstc1 year 24 daysThis is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_21 minuteThis cookie is set by Google and is used to distinguish users.
_gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
_mkto_datetime1 monthThis cookie is set by Marketo.
bscookie2 yearsThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
Other
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept

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