Sovrn completed its acquisition of U.K.-based //Signal, which has patent-pending technology that aims to help publishers improve monetization by making ad inventory completely viewable. The supply-side platform (SSP) and exchange also announced plans to expand in the U.K. and European markets. […]
Month: April 2016
Sovrn Buys //Signal to Amp Up Viewability
Publisher network and ad tech firm Sovrn bought UK-based viewability company //Signal Wednesday for an undisclosed amount of cash and stock. […]
Why is Proof of a Direct Publisher Relationship Necessary?
Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]
Sovrn makes overseas adtech acquisition, plans HQ move
Sovrn Holdings Inc. has acquired another business to expand its ad technology and gain a London presence just as work begins on a new Boulder headquarters building Sovrn plans to move to later this year. […]
Viewability Top of Mind as Sovrn Acquires OnScroll
Today we announced the acquisition of //Signal, a viewability ad solution provider based in the UK. //Signal creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, //Signal will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]
Sovrn Completes Acquisition of UK-Based //Signal
April 20, 2016, BOULDER, Colo.—Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, has completed the acquisition of UK-based //Signal. Terms of the deal were not disclosed. The transaction, which closed on April 18, 2016, brings to Sovrn //Signal’s innovative in-view ad technology as well as international expansion with a highly experienced London based team. […]
How to Install Third-Party Video Ad Tags in DFP: A Step-by-Step Guide
Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step instructions on how to install install third-party video ads in DFP. A few things to note before we get started: DFP Video supports both https and http. The impressions and VAST tracking URLs respect the […]
DFP Optimization Tips for Publishers
Optimizing and troubleshooting DFP can be tricky, so we wanted to provide several tried-and-true DFP optimization tips. Before we get started, please note that this DFP optimization guide assumes that the issue or challenge with DFP is NOT due to an outright incorrect set-up (i.e. Sovrn ad tags are not set up with corresponding, unique DFP […]
Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group
We have big news – Sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider (DAAP) after a comprehensive independent audit by the Alliance for Audited Media (AAM). Sovrn is the first SSP to undergo a third-party audit to become a Digital Advertising Assurance Provider. “We work with thousands of publishers […]
How to Insert Ads into Specific WordPress Posts
Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. Good news – it’s easy to do that! There are two ways to insert ads into specific WordPress posts – you can either use a plugin or hard-code the ads manually. How to insert ads into […]
Feedback at Admonsters AdTech Forum
On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared the tactics, technology and challenges they face. For those that couldn’t make it, here are the 3 big takeaways of the event and what Sovrn is doing to alleviate or solve these issues. […]