Malvertising Sucks, Clean Ads Rule

person at desk working

Publishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with these types of ads. Publishers and readers are exposed to these ads through nefarious buyers who try to game the system. Such buyers intentionally slip hard-to-detect malware and redirects into ads on the open exchange. […]

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Sovrn Gives Buyers More Options with Plunge Digital

Media buyers can utilize Plunge Digital data for better campaign results March 20, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than 80,000 websites, has added data solutions from Plunge Digital to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms (DSP). Buyers […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

laptop and notebook

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]

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Sovrn Partners with Database Marketing Agency Stirista for More Buyer Options

Media buyers can utilize Stirista data for better campaign results March 8, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than 80,000 websites, has added data solutions from database marketing agency Stirista to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms (DSP). […]

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Sovrn Gives Buyers More Options with Alliant

Buyers can now access Alliant’s proven audiences, powered by consumer transactions, for more profitable campaign results February 21, 2017, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers representing more than 80,000 websites, has added 25 highly scalable audiences from Alliant to the Audience on Tap line-up of always on, always available, deal ID’s accessible through […]

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Data Reporting and the Challenges of Growth

data center

Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to expect from Sovrn has experienced delays. We believe strongly in transparency and continual learning & improving, so we thought we should provide a longer explanation of the reasons behind the delays and what we are […]

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