Three Metrics for Viewable Ads

three metrics for viewable ads

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]

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Adding //Signal as an Ad Serving Option

Adding //Signal as an Ad Serving Option sovrn.com

Does this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who was on a page for 10 seconds and a reader that was on a page for 2 minutes, I knew we could do better.” – Jan Van Der Crabben, Ancient History Encyclopedia If you’re looking […]

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Troubleshooting Bad Ads

troubleshooting bad ads sovrn.com

There is a lot that can go wrong for a website. One of the most pressing issues we deal with here is “bad ads.” A catchall term for redirects, malware, and other related problems, the seemingly humble bad ad can bring websites to their knees. We know this for two reasons. First, because we’re internet […]

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Stepping Up to the Plate on Trust and Transparency

baseball diamond

It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising have been central to business growth and success for as long as we’ve been a consumer-driven economy; which is to say a really long time. The Takeaway Why have so few supply-side participants completed 3rd […]

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See the New //Signal Advertising Technology

onscroll advertising technology sovrn.com

Calling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to miss this, trust me. What is //Signal? //Signal is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It […]

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Sovrn Tops Pixalate Rankings

Sovrn tops list of trusted programmatic advertising supply sources  April 4, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has received the #1 rank for viewability in the Pixalate US Seller Trust Index for February. The US Seller Trust Index is an independent quality ranking for digital advertising. […]

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Sovrn DEMO Deals are Available

Demographic-based audiences within the Sovrn network are now available via our audience on tap line up April 3, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers – who represent more than 80,000 websites and collectively reach more than 600M consumers – has announced that demographic audiences have been added to its always on, always available lineup […]

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Gavin Dunaway Talks Header Bidding

ads.txt faq

We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It was an amazing Q&A session with community members on a wide range of topics. Of the many topics covered, header bidding was by far the most popular. So, we’ve compiled a list of all the […]

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