//Signal dashboards deliver key performance and attention data, so publishers can optimize ad strategy, maximize inventory value and drive more revenue. […]
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Tag: advertising revenue
Leverage Audience Attention to Increase Ad Value
Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link. Publishers who have […]
Taking Back Control: Drive More Revenue Through Deep Audience Engagement
New Sovrn ebook helps publishers leverage deep, proprietary insights about their readers, broadcast the value of their audiences to advertisers, and drive more revenue. […]
Top 10 Tips to Get Approved for //Advertising — and Attract More Ad Buyers
//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]
Attention: The Key to Maximizing Ad Inventory Value
Sovrn’s engaged time can measure not only when an ad has the chance to be seen, but also when a person is actively engaged with the content. The ability to analyze and act on user engagement is the foundation of our data product, Sovrn //Signal. […]
Want to Advertise with Sovrn? Follow these Guidelines!
Sovrn //Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]
Ad Quality From A to Z
Sovrn takes ad quality seriously and strives to provide publishers with a clean ad experience. […]
What’s the Difference Between Direct and Programmatic Ads?
Learn the difference between programmatic and direct advertising, and how they fit in your monetization strategy. […]
Make More, Keep More
Sovrn Ad Management takes the complexity out of ad ops and lets you earn more and keep more ad revenue. […]
Making Advertising Work for You
Despite the variety of monetization options available today, advertising remains an incredibly important revenue generator for most publishers. […]
How Our Publishers Are Using Sovrn and Google AdSense Together
Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek into how two of our publishers, PTZtv and Fae’s Twist & Tango, are using Sovrn and AdSense together to maximize ad revenue. PTZtv PTZtv relied solely on AdSense for their programmatic advertising income. Over time […]
