My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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#asksovrn Episode #2: What’s the Average Difference in CPM for Above vs. Below the Fold Ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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5 Steps Towards Making a Profit With Display Advertising

Monetization

When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]

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4 Key Performance Metrics for the Profitable Publisher

Analytics & Reporting

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of […]

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