Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
Update from the Road: What Does Winning Look Like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Viewability & Engagement: Keys to Future Revenue
ViewabilityViewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]
Three Metrics for Viewable Ads
ViewabilityIn-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]
Wading into the Blocked Web
Tools & TechOptimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter […]
Tips for Formatting the Perfect Blog Post
Tools & TechI bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are […]
Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update
MobileIt has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]
4 Blogging Best Practices Vital to Growth
Tools & TechSovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience […]
Growth Hack: Focus On Reader Engagement
Analytics & ReportingOne of the most common questions being asked in the blogging community is, “How do I drive traffic to my […]
