Better viewability = More money for you Ads that aren’t viewable are less valuable to demand partners. This makes sense: advertisers don’t want to pay for impressions that aren’t seen by a person, and they track supply-side viewability scores for that reason. Poor viewability scores can lead to reduced CPMs, while high viewability scores improve […]
Publishers know how important reader engagement is. Engaging content—in written, video, or any other format—drives the growth of both audience and business. Without engaging content, readers disappear. Without readers, a publisher collapses. Brands, agencies, and buyers depend on engagement with their content for the same reasons. The revenue impacts of attentive readers and attention-generating content, […]
Engagement is at the heart of editorial, advertising, and marketing strategy. Engagement drives revenue, and smart publishers know that increasing engagement is the best way to boost your audience—and your earnings. We’ve talked to a lot of publishers over the last year, and it’s clear that although engagement and increasing engagement are often at the […]
Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]
As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad-technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publisher’s quest for partners that drive both yield and engagement, as well as the trend for slimming down […]
It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New York. For me, the journey so far has been […]
Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new concept for advertisers and publishers alike. By combining viewability and engagement, publishers are able to unlock the full revenue potential of their sites. We achieve this with our viewability tools, powered by //Signal technology. These […]
In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]
I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are not as convinced. I’d venture to say that it may not be the actual content itself that’s not captivating and engaging your audience, but rather the lack of a skimmable, easy-to-digest format of your posts. […]
It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world. Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]
Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience analytics, programmatic advertising solutions, and a robust publisher-facing reporting platform. You might think the sheer volume of publishers we work with might make us jaded to the quality of the content we help monetize. On […]
One of the most common questions being asked in the blogging community is, “How do I drive traffic to my site?” Traffic is often viewed as the definitive way to measure website success, but pageviews alone aren’t enough to make you stand out. While getting new visitors to your site is important, reader engagement is […]