How should publishers assess the true value of demand partners?

Analytics & Reporting

As digital publishers keep striving to save time and make more money, they are taking a closer look at the […]

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Update from the road: What does winning look like? [Part 2]

Header Bidding

It’s been a little bit over a month since I started down the path to find out what makes a […]

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Building Engagement into New Advertising Technology

Viewability

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]

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Three Metrics for Viewable Ads

Viewability

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]

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Wading into the Blocked Web

Tools & Tech

Optimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter […]

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Tips for Formatting the Perfect Blog Post

Tools & Tech

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are […]

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Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

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4 Blogging Best Practices Vital to Growth

Tools & Tech

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience […]

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Growth Hack: Focus On Reader Engagement

Analytics & Reporting

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my […]

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