It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute among midsize and smaller professional publishers due to their limited resources. These creators need and want to spend their […]
Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to expect from Sovrn has experienced delays. We believe strongly in transparency and continual learning & improving, so we thought we should provide a longer explanation of the reasons behind the delays and what we are […]
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Ad ManagementFormerly: Proper Media//AdvertisingAd exchange//CommerceAffiliate marketing| Cookie | Duration | Description |
|---|---|---|
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
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| Cookie | Duration | Description |
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| __hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
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| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
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| __hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
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| Cookie | Duration | Description |
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| _mkto_datetime | 1 month | This cookie is set by Marketo. |
| bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
