Video: Header Bidding Explained in 14 Minutes

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If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of how header bidding works is rather straightforward the mechanics of how it all goes down is pretty tricky. In short, header bidding implementations request bids from all advertising demand partners simultaneously instead of sequentially. By […]

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Infographic: Is Your Site Ready for Header Bidding?

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When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible to a select group of websites. Header bidding integrations required custom development, and therefore only sites who had their own technical resources – or the cash to outsource development – could move forward with header […]

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Under the Hood: Study Break Media's Header Bidding Implementation

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Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe and CiteThisForMe. With over 99 million unique users and 1.34 billion users per year, they have invested heavily in programmatic advertising to monetize their inventory, 95% of which is considered remnant. Inside their header auctions […]

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When Ad Blocking and Header Bidding Converge, We All Win

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A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a movie; late nights at the printers with layout sheets, cutting and pasting blocks of text to fit the page, adding pictures, headlines, ads. Each of these assets was gathered in advance and ready to be […]

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What is Header Bidding?

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The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you. What is header bidding? […]

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4 Reasons to Implement Header Bidding in 2016

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Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and simultaneously evaluate real-time bids from advertisers. Unlike a traditional waterfall, header bidding encourages competition between SSPs and allows for a single unified auction. For publishers, this means higher overall yield. “Rather than just choosing between […]

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Under the Hood: A Look at Sortable's Header Bidding Set Up

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Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, and stop worry about ads. As the team took on more sites and more impressions, it became overwhelming to limit lost impressions and discrepancies through updating line items, price floors and passbacks. As Daniel Jantzi, […]

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Under the Hood: Livingly Media’s Approach to Header Bidding

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A Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, Zimbio.com; home decor and design site, Lonny.com; and fashion and beauty site, Stylebistro.com. Combined, these sites generate over 500m pageviews from more than 25M unique visitors each month. With its size, scale, and growth plans, […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

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Waterfall Optimization Headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their revenue. As demand partners were added to their stack, it became apparent the winning bid wasn’t always the highest bid. To optimize revenue, Ahmed dedicated more time adjusting price floors and dove […]

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Header Bidding – Coming to a Publisher Near You Soon

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Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to explain why header bidding is gaining a lot of interest among publishers. Hopefully it’ll whet your appetite until Tony Casson, one of our product managers, and our guest speaker Gabriele DeWitt, VP of Monetization at […]

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