It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
Update from the road: What does winning look like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Is Your Site Ready for Header Bidding?
Header BiddingHeader bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about […]
Gavin Dunaway Talks Header Bidding
Header BiddingWe recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
Analytics & ReportingIn this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]
Data Reporting and the Challenges of Growth
Analytics & ReportingManaging Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]
Dubious Practices: Multiple Bid Requests
MonetizationRight ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]
The Past, Present, and Future of Header Bidding
Header BiddingIn 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header […]
Monetization Strategies & Ad Quality with Curiosity Media
Analytics & ReportingIn this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]
How Does Server-Side Header Bidding Work?
Header BiddingIn the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
January Strategies for Programmatic Advertising
Tools & TechHistorically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this […]
Under the Hood: Livingly Media’s Approach to Header Bidding
Header BiddingA Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, […]
Under the Hood: SpanishDict.com and Their Header Bidding Journey
Header BiddingWaterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]
Graphiq Increases Revenue by More than 40% with Header Bidding
Header BiddingAs for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]
Under the Hood: A Look at Sortable’s Header Bidding Set Up
Header BiddingScaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, […]
Header Bidding Tips: Setting up Header Bidding in DFP
Header BiddingThe very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]
Header Bidding Explained: Terms to Know
Header BiddingToday we are going break down all of the different elements of a header bidding implementation, from the header bidding […]
What is Header Bidding?
Header BiddingThe question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]
Video: Header Bidding Explained in 14 Minutes
Header BiddingIf someone asked you to explain header bidding in a few sentences, could you do it? While the concept of […]
Infographic: Is Your Site Ready for Header Bidding?
Header BiddingWhen header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]
Under the Hood: Study Break Media’s Header Bidding Implementation
Header BiddingStudy Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]
When Ad Blocking and Header Bidding Converge, We All Win
Header BiddingA long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]
4 Reasons to Implement Header Bidding in 2016
Header BiddingPublishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and […]
Header Bidding – Coming to a Publisher Near You Soon
Header BiddingAhead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]
