Our Commitment to Independent Publishers

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It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute among midsize and smaller professional publishers due to their limited resources. These creators need and want to spend their […]

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Update from the Road: What Does Winning Look Like? [Part 2]

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It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve thrown out a few questions on the Sovrn Forum, had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New […]

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Is Your Site Ready for Header Bidding?

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Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about the boost in yield that header auctions provide, but this advanced tech is not suited for everyone. The implementation process can be complex and each publisher’s setup is a little different than the next. So, […]

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Gavin Dunaway Talks Header Bidding

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We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It was an amazing Q&A session with community members on a wide range of topics. Of the many topics covered, header bidding was by far the most popular. So, we’ve compiled a list of all the […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

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In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]

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Data Reporting and the Challenges of Growth

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Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to expect from Sovrn has experienced delays. We believe strongly in transparency and continual learning & improving, so we thought we should provide a longer explanation of the reasons behind the delays and what we are […]

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Dubious Practices: Multiple Bid Requests

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Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions and engage an audience. When done well, the rewards for publishers can be great. We believe publishers should get the highest value possible for the content they have created and the audience they have cultivated. […]

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The Past, Present, and Future of Header Bidding

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In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header bidding became a nearly ubiquitous term. What began as a word of mouth technical adaptation between savvy publishers blossomed into a significant slice of the programmatic ad business. The presence of header bidding forced Google […]

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Monetization Strategies & Ad Quality with Curiosity Media

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In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics at Curiosity Media’s SpanishDict.com. Curiosity Media are the people behind Spanish learning websites, SpanishDict and Fluencia which collectively help more than 100 million people each year. Hi Chris and Mike, I’ve been looking forward to […]

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How Does Server-Side Header Bidding Work?

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In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to Business Insider, nearly 70% of digital publishers are using header bidding. However, until now publishers have utilized browser-side header bidding solutions, which can potentially contribute to ad-load and page-load latency. Why browser-side header bidding causes […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

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In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge of ad tech. We met Gavin last year at the AdMonsters Tech Forums facilitating discussion amongst 100+ ad tech professional on all things ad tech, from header bidding to direct deals and programmatic video. On […]

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January Strategies for Programmatic Advertising

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Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this means you are likely seeing an uptick in ad performance as Q4 comes to a close. However, this may not last for long. Brands pull back on their programmatic ad dollars as Q1 and the […]

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Graphiq Increases Revenue by More than 40% with Header Bidding

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As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]

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Header Bidding Tips: Setting up Header Bidding in DFP

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The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings you create in DFP can be duplicated in mass, saving you tons of time, it is crucial to make sure everything is up to spec from the very start. Header Bidding DFP Setup: Planning Which […]

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Header Bidding Explained: Terms to Know

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Today we are going break down all of the different elements of a header bidding implementation, from the header bidding wrapper to DFP line items, to help you better understand the mechanics of how header bidding works. A quick technical overview of header bidding Before we jump into the specific elements involved in a header […]

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