Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

Read More

Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

Read More
Ashley

How Does Server-Side Header Bidding Work?

Header Bidding

In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]

Read More

AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

Read More

Header Bidding Tips: Setting up Header Bidding in DFP

Header Bidding

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]

Read More

Header Bidding Explained: Terms to Know

Header Bidding

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding […]

Read More

What is Header Bidding?

Header Bidding

The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]

Read More

Video: Header Bidding Explained in 14 Minutes

Header Bidding

If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of […]

Read More

Infographic: Is Your Site Ready for Header Bidding?

Header Bidding

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]

Read More

Under the Hood: Study Break Media’s Header Bidding Implementation

Header Bidding

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]

Read More

When Ad Blocking and Header Bidding Converge, We All Win

Header Bidding

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

Read More
Ashley

4 Reasons to Implement Header Bidding in 2016

Header Bidding

Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and […]

Read More

Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

Read More