Secrets of Second-Party Data and How to Activate it at Scale

Free webinar exploring how publishers can reap greater inventory value and better communicate the quality of their unauthenticated traffic to the buyer via data enrichment. […]

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What is a Google FLoC?

This January (that’s 2021, if you’re reading this at a later date), Google announced that they’re all-in on the FLoC (which stands for Federated Learning of Cohorts) as the best replacement for third-party cookies. The Google FLoC is one of many identity resolution proposals in flight, but since it has Google’s name behind it, it’s […]

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