Sovrn is First SSP to Support IAB Tech Lab’s Seller Defined Audiences Specification in Prebid.org

Boulder, Colorado (August 19, 2021): Working to provide publishers a standardized and scalable way to transact their first-party data Sovrn Holdings, Inc, a publisher-focused technology company, today announced its participation in a proof of concept (POC) focused on testing programmatic seller-defined audiences in the bidstream with network partners. In preparation for the loss of third-party cookies, […]

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Sovrn Holdings, Inc. Acquires Monetizer101 to Expand Affiliate Marketing Tools for Publishers

sovrn-acquires-monetizer-affiliate-marketing

Boulder, Colorado & Lugano, Switzerland (July 29, 2021): Publishers can expect better merchant diversity, insights, and revenue performance Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth […]

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Sovrn Holdings, Inc. Acquires Proper Media to Expand Solutions for Publishers

Optimized advertising service that gives publishers better tools and insights to make more money. BOULDER, CO (July 14, 2021) – Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized managed services. The result is high-yielding advertising with insightful unified reporting […]

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Malvertising Sucks, Clean Ads Rule

person at desk working

Publishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with these types of ads. Publishers and readers are exposed to these ads through nefarious buyers who try to game the system. Such buyers intentionally slip hard-to-detect malware and redirects into ads on the open exchange. […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

laptop and notebook

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]

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Monetization Strategies & Ad Quality with Curiosity Media

hand on a cup of tea

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics at Curiosity Media’s SpanishDict.com. Curiosity Media are the people behind Spanish learning websites, SpanishDict and Fluencia which collectively help more than 100 million people each year. Hi Chris and Mike, I’ve been looking forward to […]

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January Strategies for Programmatic Advertising

january strategies for programmatic advertising sovrn.com

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this means you are likely seeing an uptick in ad performance as Q4 comes to a close. However, this may not last for long. Brands pull back on their programmatic ad dollars as Q1 and the […]

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Under the Hood: Study Break Media's Header Bidding Implementation

header bidding sovrn.com

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe and CiteThisForMe. With over 99 million unique users and 1.34 billion users per year, they have invested heavily in programmatic advertising to monetize their inventory, 95% of which is considered remnant. Inside their header auctions […]

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Why is Proof of a Direct Publisher Relationship Necessary?

Direct Publisher Relationship sovrn.com

Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]

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What is Header Bidding?

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The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you. What is header bidding? […]

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Under the Hood: Livingly Media’s Approach to Header Bidding

woman standing outside in jeans

A Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, Zimbio.com; home decor and design site, Lonny.com; and fashion and beauty site, Stylebistro.com. Combined, these sites generate over 500m pageviews from more than 25M unique visitors each month. With its size, scale, and growth plans, […]

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#asksovrn Episode #3: What Mobile Ad Sizes do Best?

What mobile ad sizes do best? sovrn.com

Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two Sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this unit. […]

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Blogger Tip: How to Organize Your Ad Stack

Ad Networks sovrn.com

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of you don’t know how best to organize your ad stack. We put together some quick tips for you to follow when organizing your ad stack. By working with multiple Ad Networks, you’re able to better […]

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