7 Ideas to Increase Organic Traffic to Your Site

The more traffic you can generate, the more revenue opportunities you create, whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination. Building organic traffic through quality content is key. […]

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Top 10 Tips to Get Approved for //Advertising — and Attract More Ad Buyers

//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]

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Want to Advertise with Sovrn? Follow these Guidelines!

Sovrn //Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]

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Sovrn is First SSP to Support IAB Tech Lab’s Seller Defined Audiences Specification in Prebid.org

Boulder, Colorado (August 19, 2021): Working to provide publishers a standardized and scalable way to transact their first-party data Sovrn Holdings, Inc, a publisher-focused technology company, today announced its participation in a proof of concept (POC) focused on testing programmatic seller-defined audiences in the bidstream with network partners. In preparation for the loss of third-party cookies, […]

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Sovrn Holdings, Inc. Acquires Monetizer101 to Expand Affiliate Marketing Tools for Publishers

sovrn-acquires-monetizer-affiliate-marketing

Boulder, Colorado & Lugano, Switzerland (July 29, 2021): Publishers can expect better merchant diversity, insights, and revenue performance Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth […]

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Sovrn Holdings, Inc. Acquires Proper Media to Expand Solutions for Publishers

Optimized advertising service that gives publishers better tools and insights to make more money. BOULDER, CO (July 14, 2021) – Sovrn Holdings, Inc, a publisher-focused technology company, today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized managed services. The result is high-yielding advertising with insightful unified reporting […]

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Malvertising Sucks, Clean Ads Rule

person at desk working

Publishing is hard enough without things like malware and auto-redirects. It’s complete BS that publishers even have to deal with these types of ads. Publishers and readers are exposed to these ads through nefarious buyers who try to game the system. Such buyers intentionally slip hard-to-detect malware and redirects into ads on the open exchange. […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

laptop and notebook

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]

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Monetization Strategies & Ad Quality with Curiosity Media

hand on a cup of tea

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics at Curiosity Media’s SpanishDict.com. Curiosity Media are the people behind Spanish learning websites, SpanishDict and Fluencia which collectively help more than 100 million people each year. Hi Chris and Mike, I’ve been looking forward to […]

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January Strategies for Programmatic Advertising

january strategies for programmatic advertising sovrn.com

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this means you are likely seeing an uptick in ad performance as Q4 comes to a close. However, this may not last for long. Brands pull back on their programmatic ad dollars as Q1 and the […]

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