Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Publishers Roadmap

Originally published on ClickZ on June 13th, 2014 Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Summer is almost […]

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Co-created Content: A Return to Why We Blog

Co-Created Content

Meddle turns commentary into content that drives traffic to your blog and sovn is happy to welcome them as a publishing partner. The following blog is authored by Audrey Bellis, VP of Marketing at Meddle and an avid blogger for The Times of Israel and Huffington Post Women. I remember when I published my very first blog […]

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Publisher Spotlight: Naturally Ella

hors d'oeuvres

Erin Alderson began blogging in 2007 and has since come to own and operate a very successful food blog called Erin’s love for food has grown into a desire to help her followers learn new ways to make and prepare food with niche recipes and unique cooking methods. Thanks for sharing, Erin! Current Picture My blog […]

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Programmatic Primer for Data-Savvy Publishers (ClickZ, Maja Millicevic)

man graphing on a wall

Originally published by ClickZ on April 18, 2014. Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Programmatic has been one of the hot topics of discussion for the last couple of years and will […]

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Maximizing Website Revenue: How to Get Higher CPMs

How to get higher CPMs

As a publisher, maximizing revenue yield is paramount. Every day I hear from publishers, “How do I get higher CPMs?” High CPMs (revenue per 1000 impressions) are a concern for all online publishers large and small. As a publisher you want maximum dollars flowing to you for each impression you allow on your content. Advertisers want […]

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Understanding Your Audience: Don’t be late, they’re waiting!

Timing is everything and knowledge is power. Content is not king if there’s no one there to read it. Understanding your audience and the importance of timing are fundamental to blogging success. As a blogger, you need to know exactly who your audience is and their habits online. Use what you know about your readership […]

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5 Reasons Why Your Blog Needs Analytics

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics for the success of your site. When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you […]

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5 Secrets to Building a Scalable Guest Post Campaign

For Internet marketers who’ve been in the business for awhile, guest posting may seem just a little bit passé. It used to be a fairly rare form of marketing, since it was usually a method used by individual bloggers to get the word out there about their blog. Once Internet marketers discovered it could be […]

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How to Use LinkedIn to Build Your Brand, Grow Your Network, and Make More Money

How to Make Money From LinkedIn

So you’ve managed to imbue your articles and posts with wit and creativity. Check. You’ve developed an audience. Check. You’ve embraced the twitterverse and gotten positive response but you’re still not getting paid. Wait, what? Every day I meet new people who are in the various stages of monetizing their website through online advertising. From […]

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How to Turn Your Hobby Into a Business: Lessons Learned From Publisher Kurt Kohlstedt

Publisher Spotlight:  Longtime publisher Kurt Kohlstedt is the Founder and Executive Editor of Webist Publishing and Misnamed Media. His collection of sites include WebUrbanist, WebEcoist, Dornob, and Gajitz – which each have their own theme relating to creative, innovative, and sustainable art, architecture, and design. Kurt is the quintessential mid-size publisher who has used online […]

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5 Surefire Ways to Make Your Site More Attractive to Premium Advertisers

5 Ways to Make your Site More Attractive to Premium Advertisers

One of our favorite things to do here at sovrn is to serve premium advertising on our publishers’ websites. While we like to serve as many premium ads to our publishers as possible, there are sometimes reasons why advertisers won’t advertise on a website. We wanted to pass along some of the things we’ve learned about […]

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