15 Essential WordPress Plugins for Bloggers

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WordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; WordPress functions best in conjunction with plugins. So here’s a collection of the best WordPress plugins that will help your site run smoothly. I’ve personally used all of these and consider them indispensable. And the […]

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SEO Tips: 3 Keyword Research Strategies You Can Actually Profit From

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Trying to make more money from your blog ads by boosting traffic on your site? It’s crucial to an SEO strategy that works. Perhaps the most recommended and least specific SEO improvement tactic of all time is “do keyword research.” Okay, I’m on board with that. But how in tarnation do you actually do keyword research!? […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

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It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

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Google's Quality Update: What You Need to Know

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Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

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SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

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4 Blogging Best Practices Vital to Growth

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Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience analytics, programmatic advertising solutions, and a robust publisher-facing reporting platform. You might think the sheer volume of publishers we work with might make us jaded to the quality of the content we help monetize. On […]

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4 SEO Tools Every Blogger Needs to Know

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Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

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Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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10 Things Successful Publishers Always Do

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So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]

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5 Reasons Why Your Blog Needs Analytics

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics for the success of your site. When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you […]

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Responsible SEO for Small Publishers

Responsible SEO for Small Publishers sovrn.com

Perhaps you’ve already had this conversation before. Maybe you’ve had this conversation a million times. But the reason that revisiting SEO ethics is so interesting and so important is that what’s considered responsible and what’s considered shady are continuously evolving. Whether it’s blatant and unnatural keyword stuffing, producing fake 5 star reviews for products or […]

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Website Crawling: A Guide on Everything You Need to Know

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Understanding website crawling and how search engines crawl and index websites can be a confusing topic. Everyone does it a little bit differently, but the overall concepts are the same. Here is a quick breakdown of things you should know about how search engines crawl your website. (I’m not getting into the algorithms, keywords or […]

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