Gavin Dunaway Talks Header Bidding

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We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It was an amazing Q&A session with community members on a wide range of topics. Of the many topics covered, header bidding was by far the most popular. So, we’ve compiled a list of all the […]

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What’s Trending in Video Advertising: An Interview With Kevin Gentry

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Video advertising has seen incredible growth in 2016 and we get lots of questions from our publishers about the types of revenue opportunities and video advertising technology. During this interview, we ask Kevin Gentry, Product Manager and in-house expert for all things video at Sovrn, what is trending in video advertising and how can publishers benefit […]

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7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

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Here's What You Missed at Independent x Influential 2015

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Wednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought together speakers from far and wide – from NYC to the UK and Taiwan – to take the stage at the Fairmont Hotel in San Francisco and bring us their perspectives, strategies and secrets for content […]

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VigLink CEO: One-To-One Marketing Key Trend for Pubs to Embrace

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this would […]

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