Did You Know? 5 Crazy Facts About Viewability Ad Recall

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability that is shaking up the way ad tech industry folks think about benchmarking viewability and its effects on consumer ad recall. The generally accepted — though sometimes contested — viewability standards for advertisements as provided […]

Read More…

Getting Started with Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

Read More…

Viewability Top of Mind as Sovrn Acquires //Signal

Viewability sovrn.com

Today we announced the acquisition of //Signal, a viewability ad solution provider based in the UK. //Signal creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, //Signal will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]

Read More…

What Is the Xindi Botnet?

Xindi Botnet sovrn.com

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to attack a key vulnerability in the online advertising ecosystem by exploiting ad exchanges. According to Pixalate, “this botnet is designed to generate fake “viewable” impressions at scale.” As a partner with Pixalate on fraud and transparency […]

Read More…

Sovrn’s Viewability Assurance and What It Means for Publishers

sovrn.com-viewability-assurance

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, attributed to department store mogul John Wanamaker, was uttered more than 100 years ago. With its laser-accurate measurement and targeting, online advertising was meant to have solve this conundrum and for a while advertisers thought […]

Read More…

#asksovrn Episode #2: What's the Average Difference in CPM for Above vs. Below the Fold Ads?

sovrn.com

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]

Read More…