Why ad viewability matters

Better viewability = More money for you Ads that aren’t viewable are less valuable to demand partners. This makes sense: advertisers don’t want to pay for impressions that aren’t seen by a person, and they track supply-side viewability scores for that reason. Poor viewability scores can lead to reduced CPMs, while high viewability scores improve […]

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Why reader engagement matters (the most)

Publishers know how important reader engagement is. Engaging content—in written, video, or any other format—drives the growth of both audience and business. Without engaging content, readers disappear. Without readers, a publisher collapses. Brands, agencies, and buyers depend on engagement with their content for the same reasons. The revenue impacts of attentive readers and attention-generating content, […]

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Attention is scarce. That makes it valuable.

Across the world, nearly 4.5 billion people access the internet—that’s 58% of the global population. In all, there are nearly 200 million active websites, all competing for their share of the 6+ hours of daily attention most users give to the World Wide Web.  The internet changed everything about the way we create and consume […]

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How to Optimize //Signal for More Revenue

In the midst of seasonal increases in advertising budgets, it’s important that publishers put themselves in the best position possible to maximize revenue. When you take the time to optimize //Signal, you ensure that you’re set up to get the most value out of seasonal ad spend. Remember that //Signal revenue is additive! Everything you […]

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WTF is //Signal engagement?

wtf is //Signal engagement ad viewability sovrn

Engagement is at the heart of editorial, advertising, and marketing strategy. Engagement drives revenue, and smart publishers know that increasing engagement is the best way to boost your audience—and your earnings. We’ve talked to a lot of publishers over the last year, and it’s clear that although engagement and increasing engagement are often at the […]

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7 Ways to Optimize Ad Viewability

sovrn ad viewability example

Viewable ads are key to maximizing stable site revenue. Advertisers want viewable inventory, and in recent weeks we’ve talked about how //Signal can help you take advantage of that inventory to boost your revenue by up to 26%. This week, we’ll discuss how you can optimize ad viewability, and give yourself the best chance at […]

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3 Reasons Why Viewability and User Engagement are the Perfect Love Story

sovrn candy

Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]

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Introducing Sovrn //Signal and Sovrn //Connect

Sovrn //Signal //Connect Viewability Products

New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture and hold on to people’s attention, to get them to engage. That’s why we build products that reward you for the work you’ve done in building your dedicated audience, and make it easier for you […]

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Best Use of Tech Finalist at Digiday Publishing Awards Europe

digiday publishing awards

Last night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how //Signal works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for Programmatic Trading”, […]

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Best Use of Tech Finalist at Marketing New Thinking Awards

marketing new thinking awards

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how //Signal works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for […]

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How Should Publishers Assess the Value of Demand Partners?

person writing in notebook

As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad-technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publisher’s quest for partners that drive both yield and engagement, as well as the trend for slimming down […]

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Coalition for Better Ads: Making Online Ads Better for Everyone

coalition for better ads logo

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising.  We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]

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Our Commitment to Independent Publishers

ads.txt faq

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute among midsize and smaller professional publishers due to their limited resources. These creators need and want to spend their […]

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56% Revenue Lift 100% Wins Drum Award

Sovrn recently won Best Overall Technology for Programmatic Trading at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google Double-Click and many more. One judge from the panel fed-back: “Your entry was fantastic and I was not the only person who thought that. Congrats […]

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Update from the Road: What Does Winning Look Like? [Part 2]

trophies

It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New York. For me, the journey so far has been […]

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