Best Use of Tech Finalist at Digiday Publishing Awards Europe

As digital publishers keep striving to save time and make money, they are taking a closer look at the value […]

by: Andy Evans

June 29, 2017

Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

by: Walter Knapp

June 27, 2017

Our Commitment to Independent Publishers

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]

by: Hayley Strang

June 15, 2017

56% Revenue Lift 100% Wins Drum Award

Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]

by: Rob Beeler

June 14, 2017

Update from the Road: What Does Winning Look Like? [Part 2]

Header Bidding

It’s been a little bit over a month since I started down the path to find out what makes a […]

by: Andy Evans

June 1, 2017

Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]

May 23, 2017

How Viewable Ads Work

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

May 15, 2017

Viewability & Engagement: Keys to Future Revenue

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]

April 21, 2017

Three Metrics for Viewable Ads

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]

April 6, 2017

See the New OnScroll Advertising Technology

Calling all publishers – I’d like to introduce to you Sovrn’s new OnScroll technology. You’re not going to want to […]

December 21, 2016

AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

December 8, 2016

Start Measuring Viewability: Free Viewability Tracker

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

November 29, 2016

My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

October 24, 2016

Viewability Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]

October 11, 2016

7 Lucky Mobile Advertising Trends

Mobile

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]

June 9, 2016

Did You Know? 5 Crazy Facts About Viewability Ad Recall

123Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

June 8, 2016

Getting Started with Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

April 20, 2016

Viewability Top of Mind as Sovrn Acquires OnScroll

Tools & Tech

Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]

November 18, 2015

What Is the Xindi Botnet?

Tools & Tech

Xindi Botnet Update: Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]