AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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Ben Shoff

Start Measuring Viewability: Free Viewability Tracker

Analytics & Reporting

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

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Did You Know? 5 Crazy Facts About Viewability and Ad Recall

Viewability

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

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Getting Started with Viewability

Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

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Viewability Top of Mind as Sovrn Acquires OnScroll

Tools & Tech

Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

Viewability

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]

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Ashley

#asksovrn Episode #2: What’s the average difference in CPM for above vs. below the fold ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]

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Intro to Viewability

Viewability

Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been […]

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