Best Use of Tech Finalist at Digiday Publishing Awards Europe

Monetization

Last night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]

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Best Use of Tech Finalist at Marketing New Thinking Awards

Monetization

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn, […]

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How Should Publishers Assess the Value of Demand Partners?

Analytics & Reporting

As digital publishers keep striving to save time and make money, they are taking a closer look at the value […]

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Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

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Our Commitment to Independent Publishers

Analytics & Reporting

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]

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56% Revenue Uplift 100% Wins Drum Award

Analytics & Reporting

  Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.  Beating […]

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Update from the road: What does winning look like? [Part 2]

Header Bidding

It’s been a little bit over a month since I started down the path to find out what makes a […]

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Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]

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How Viewable Ads Work

Viewability

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

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Building Engagement into New Advertising Technology

Viewability

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]

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Three Metrics for Viewable Ads

Viewability

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]

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See the New OnScroll Advertising Technology

Viewability

Calling all publishers – I’d like to introduce to you Sovrn’s new OnScroll technology. You’re not going to want to […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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Start Measuring Viewability: Free Viewability Tracker

Analytics & Reporting

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

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Viewability Measurement: Understanding Viewable Engaged Time

Viewability

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]

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7 Lucky Mobile Advertising Trends

Mobile

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]

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Did You Know? 5 Crazy Facts About Viewability and Ad Recall

Viewability

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

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Getting Started with Viewability

Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

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Viewability Top of Mind as Sovrn Acquires OnScroll

Tools & Tech

Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad […]

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What Is the Xindi Botnet?

Tools & Tech

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

Viewability

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]

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#asksovrn Episode #2: What’s the average difference in CPM for above vs. below the fold ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]

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Intro to Viewability

Viewability

Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been […]

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