Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up […]
Introducing Sovrn //Signal and Sovrn //Connect
Tools & TechNew names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture […]
Best Use of Tech Finalist at Digiday Publishing Awards Europe
MonetizationLast night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again […]
Best Use of Tech Finalist at Marketing New Thinking Awards
MonetizationLast night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn […]
How Should Publishers Assess the Value of Demand Partners?
Analytics & ReportingAs digital publishers keep striving to save time and make money, they are taking a closer look at the value […]
Coalition for Better Ads: Making Online Ads Better for Everyone
MediaSovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
56% Revenue Lift 100% Wins Drum Award
Analytics & ReportingSovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off […]
Update from the Road: What Does Winning Look Like? [Part 2]
Header BiddingIt’s been a little bit over a month since I started down the path to find out what makes a […]
Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards
Tools & TechWe are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]
How Viewable Ads Work
ViewabilityMonetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]
Viewability & Engagement: Keys to Future Revenue
ViewabilityViewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new […]
Three Metrics for Viewable Ads
ViewabilityIn-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are […]
See the New //Signal Advertising Technology
ViewabilityCalling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to […]
AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters
Header BiddingIn this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]
Start Measuring Viewability: Free Viewability Tracker
Analytics & ReportingThey say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]
My Ad Tags Are Live – Why Am I Not Making Any Money?
MonetizationYour site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]
Measurement: Understanding Viewable Engaged Time
ViewabilityViewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]
7 Lucky Mobile Advertising Trends
MobileWe’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]
Did You Know? 5 Crazy Facts About Viewability Ad Recall
Viewability123Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]
Getting Started with Viewability
ViewabilityIt’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]
Viewability Top of Mind as Sovrn Acquires //Signal
Tools & TechToday we announced the acquisition of //Signal, a viewability ad solution provider based in the UK. //Signal creates highly viewable ad […]
What Is the Xindi Botnet?
Tools & TechXindi Botnet Update: Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]
Sovrn’s Viewability Assurance and What It Means for Publishers
Viewability“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]
#asksovrn Episode #2: What’s the Average Difference in CPM for Above vs. Below the Fold Ads?
ViewabilityHere’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]
Intro to Viewability
ViewabilityViewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been […]
