Engagement is at the heart of editorial, advertising, and marketing strategy. Engagement drives revenue, and smart publishers know that increasing engagement is the best way to boost your audience—and your earnings. We’ve talked to a lot of publishers over the last year, and it’s clear that although engagement and increasing engagement are often at the […]
Viewable ads are key to maximizing stable site revenue. Advertisers want viewable inventory, and in recent weeks we’ve talked about how //Signal can help you take advantage of that inventory to boost your revenue by up to 26%. This week, we’ll discuss how you can optimize ad viewability, and give yourself the best chance at […]
Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]
New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture and hold on to people’s attention, to get them to engage. That’s why we build products that reward you for the work you’ve done in building your dedicated audience, and make it easier for you […]
Last night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how //Signal works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for Programmatic Trading”, […]
Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how //Signal works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for […]
As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad-technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publisher’s quest for partners that drive both yield and engagement, as well as the trend for slimming down […]
Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute among midsize and smaller professional publishers due to their limited resources. These creators need and want to spend their […]
Sovrn recently won Best Overall Technology for Programmatic Trading at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google Double-Click and many more. One judge from the panel fed-back: “Your entry was fantastic and I was not the only person who thought that. Congrats […]
It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve thrown out a few questions on the Sovrn Forum, had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New […]
We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more. Sovrn’s Viewable Engagement Time (//Signal) led the pack with our unique technology, which enables publishers to sell ad inventory […]
Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content. How many ads on your page are actually engaged with by your readers? For many publishers, this is a question that is very difficult to answer. Why Does it Matter? Because, […]
Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new concept for advertisers and publishers alike. By combining viewability and engagement, publishers are able to unlock the full revenue potential of their sites. We achieve this with our viewability tools, powered by //Signal technology. These […]
In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]