Sovrn Wins ‘Best Overall Technology for Programmatic Trading’

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more. Sovrn’s Viewable Engagement Time (//Signal) led the pack with our unique technology, which enables publishers to sell ad inventory […]

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How Viewable Ads Work

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content. How many ads on your page are actually engaged with by your readers? For many publishers, this is a question that is very difficult to answer. Why Does it Matter? Because, […]

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Viewability & Engagement: Keys to Future Revenue

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new concept for advertisers and publishers alike. By combining viewability and engagement, publishers are able to unlock the full revenue potential of their sites. We achieve this with our viewability tools, powered by //Signal technology. These […]

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Three Metrics for Viewable Ads

three metrics for viewable ads

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engagement time and percent […]

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See the New //Signal Advertising Technology

onscroll advertising technology sovrn.com

Calling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to miss this, trust me. What is //Signal? //Signal is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge of ad tech. We met Gavin last year at the AdMonsters Tech Forums facilitating discussion amongst 100+ ad tech professional on all things ad tech, from header bidding to direct deals and programmatic video. On […]

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Start Measuring Viewability: Free Viewability Tracker

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help publishers understand how improvements in viewability can lead to improvement in CPM and overall site revenue. To better understand viewability, view our blog post that outlines the following major themes in viewability strategy: “An ad is […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

My Ad Tags Are Live – Why Am I Not Making Any Money? sovrn.com

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

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7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

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