See the New //Signal Advertising Technology

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Calling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to miss this, trust me. What is //Signal? //Signal is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

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In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge of ad tech. We met Gavin last year at the AdMonsters Tech Forums facilitating discussion amongst 100+ ad tech professional on all things ad tech, from header bidding to direct deals and programmatic video. On […]

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Start Measuring Viewability: Free Viewability Tracker

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They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help publishers understand how improvements in viewability can lead to improvement in CPM and overall site revenue. To better understand viewability, view our blog post that outlines the following major themes in viewability strategy: “An ad is […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

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Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

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7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

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Did You Know? 5 Crazy Facts About Viewability Ad Recall

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Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability that is shaking up the way ad tech industry folks think about benchmarking viewability and its effects on consumer ad recall. The generally accepted — though sometimes contested — viewability standards for advertisements as provided […]

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Getting Started with Viewability

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It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

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Viewability Top of Mind as Sovrn Acquires //Signal

Viewability sovrn.com

Today we announced the acquisition of //Signal, a viewability ad solution provider based in the UK. //Signal creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, //Signal will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]

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What Is the Xindi Botnet?

Xindi Botnet sovrn.com

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to attack a key vulnerability in the online advertising ecosystem by exploiting ad exchanges. According to Pixalate, “this botnet is designed to generate fake “viewable” impressions at scale.” As a partner with Pixalate on fraud and transparency […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

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“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, attributed to department store mogul John Wanamaker, was uttered more than 100 years ago. With its laser-accurate measurement and targeting, online advertising was meant to have solve this conundrum and for a while advertisers thought […]

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#asksovrn Episode #2: What's the Average Difference in CPM for Above vs. Below the Fold Ads?

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Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]

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