The ad game is rigged against online publishers, but Sovrn thinks it can be the answer

There are 1 billion websites in the world, Sovrn CEO Walter Knapp tells me enthusiastically. Eighty percent of those are inactive. Of the remaining 200 million sites, half are “porn or hate” and not suitable for advertising. Which leaves 100 million websites and tens of millions of publishers, all battling each other for attention and ad dollars. […]

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Programmatic Primer for Data-Savvy Publishers (ClickZ, Maja Millicevic)

programmatic primer for publishers sovrn.com

Originally published by ClickZ on April 18, 2014. Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Programmatic has been one of the hot topics of discussion for the last couple of years and will […]

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Video Advertising Transparency: How to Make your Supply Attractive to Advertisers

Video Advertising sovrn.com

In our effort to advocate for our publisher base, Sovrn Holdings strives to provide a fully transparent and well-segmented supply chain for our advertising partners. We take pride in educating and assisting our publishers about industry best practices and in this article we will discuss transparency and the advantages of complying with these standards. Programmatic […]

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Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Programmatic has been one of the hot topics of discussion for the last couple of years and will likely continue to be as wider adoption exposes new challenges. We’ve come a long way. Once, the advertising industry equated programmatic with low-quality supply threatening the high CPMs publishers commanded using direct sales. Today, with the emerging ecosystem of private marketplaces and programmatic direct, programmatic is poised to become a universal sales tool that both publishers and advertisers embrace. However, we’re still in the infancy of accepting programmatic as the underlying technology that will enable publishers and advertisers to benefit from faster transactions across all channels and mediums. […]

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Publisher Spotlight: Incredible Infant

Publisher Spotlight Incredible Infant sovrn.com

www.incredibleinfant.com Heather Taylor began blogging in 2007. Her newest site, www.incredibleinfant.com, launched in June 2013. A mother of 3 and passionate about all things parenting – especially help, information, and humor for new parents, Heather’s goals for Incredible Infant are to: Provide factual, well-researched information about a particular topic that new parents care about. Sprinkle […]

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Why Fewer Ads Will Benefit Our Entire Industry

Ad Tech Industry sovrn.com

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything.  Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results.  It’s about the ability for marketers to understand and make […]

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Why Fewer Ads Will Benefit Our Entire Industry

The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results. It’s about the ability for marketers to understand and make intelligent decisions about where their messages are being placed, to whom they’re being targeted, and with what specific outcomes. This is an incredible economic opportunity for both marketers and publishers if the two sides come together and get it right. […]

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Catching the Elusive Creature: The "Profitable Blogs"

Profitable Blogs sovrn.com

Originally published by ClickZ on March 21, 2014. Profitable blogs do, in fact, exist, and here’s what they’re doing to succeed, including creating original and enticing content and diversifying revenue streams. My kids have great imaginations and are fascinated with mythical creatures like leprechauns. They make up these descriptions and stories that are so detailed and […]

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LinkSmart Uses Link Monetization to Put Contextual Content Discovery in Publishers' Hands

sovrn has recently partnered with LinkSmart to give publishers more great tools for contextually relevant content discovery and audience development. Here’s a message from Suttida Yang, senior director of marketing at LinkSmart. LinkSmart is a link monetization solution for publishers built by publishers. We believe publishers are increasingly losing control of some of the most […]

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Destined to Be an Entrepreneur

As a trailblazer, John Battelle’s insights into emerging trends are highly sought after and considered the gold standard by many in the industry. As an entrepreneur, he is best known as the co-founder of Wired, and launched the Industry Standard, Federated Media Publishing and, most recently, Sovrn. Sovrn is an advocate and partner to 20,000 publishers and represents more than a million sites, which use their platform to grow their audience, engage their readers as well as monetize. In addition to founding several media properties, Battelle co-founded and co-hosted the annual Web 2.0 Summit and his highly anticipated book, What We Hath Wrought, aims to forecast the interconnected world in 2040. A true Rainemaker indeed. […]

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