Summer in Boulder, CO is a coveted thing for those of us who don’t enjoy being buried in snow and crippled by subzero temperatures for 6 months out of the year. Happy hours, BBQs & cookouts, casual strolls down Pearl St., trips to the Boulder Reservoir, concerts at Red Rocks; we do it all! My […]
We recently invited a great group of bloggers to our Sovrn headquarters for a night of networking, war stories, and of course, beer. It’s always awesome to meet the publishers we work with and talk to them face-to-face. They get the chance to ask direct, blunt and important questions without any time constraints. And I get the chance […]
Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted. […]
I’ve always wanted to write a book. Kind of like the way some people dream about growing old working on a vineyard in Napa or Southern France. Although, like them (I’m sure), I’ve romanticized the hell out of the whole book writing thing. Could you imagine how much work that would take? How much time […]
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the mission is accomplished. With that being said, it appears on track, and has set itself up well to prove that ad quality on programmatic exchanges can truly improve. […]
BOULDER, Colo. May 13, 2014 Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that it has been certified under the updated Interactive Advertising Bureau (IAB) Quality Assurance Guidelines Program (QAG 2.0). QAG certification is the most recent achievement in Sovrn’s steadfast commitment to providing advertisers with access to engaged consumers currently found on over one million independent, influential and brand safe sites across the Sovrn network. […]
About once a month I get together with a group of smart people who bombard me with the latest, greatest blogging tips. And I don’t pay a nickel for their wisdom. I joined the Front Range Bloggers Meetup here in Denver about four years ago, and it’s been a vital part of my blogging education. Chances are […]
Happy Friday all you Sovrn bloggers! If you’re not yet a Sovrn publisher, I won’t hold it against you. You can still read… Just don’t let it happen again. At the close of every week, I’ll be posting a little weekly round up of some of my favorite links from some of our publishers. In […]
Helping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent of our new Sovrn mobile ad manager, we can provide our publishers with competitive CPMs and quality campaigns. Marketers are begging to pay for quality mobile inventory, which means there are more opportunities for publishers […]
My wife Lindsay and I run a food blog called Pinch of Yum. The blog is based around simple, tasty, and (mostly) healthy recipes. I’m a terrible chef, but I’m interested in all things Internet, so I’m the de facto IT guy for the blog. In September of 2011, I started writing a monthly report […]
To all the Sovrn (and non-sovrn) bloggers out there, we’d like to say, HAPPY FRIDAY! One of my favorite things that happens on Friday is the weekly 3:30 beer delivery. Sure, we stay at the office till 5:00, but we all know that both productivity and creativity take a hit after a couple Dale’s Pale […]