Optimizing Your Site Revenue, Zone by Zone

Optimizing Site Revenue sovrn.com

We recently invited a great group of bloggers to our Sovrn headquarters for a night of networking, war stories, and of course, beer. It’s always awesome to meet the publishers we work with and talk to them face-to-face. They get the chance to ask direct, blunt and important questions without any time constraints. And I get the chance […]

Read More…

Ad Tech’s QAG-mire

The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the mission is accomplished. With that being said, it appears on track, and has set itself up well to prove that ad quality on programmatic exchanges can truly improve. […]

Read More…

Sovrn Achieves QAG 2.0 Compliance

BOULDER, Colo. May 13, 2014 Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that it has been certified under the updated Interactive Advertising Bureau (IAB) Quality Assurance Guidelines Program (QAG 2.0). QAG certification is the most recent achievement in Sovrn’s steadfast commitment to providing advertisers with access to engaged consumers currently found on over one million independent, influential and brand safe sites across the Sovrn network. […]

Read More…

Sovrn's Mobile Advertising Options

hand with mobile phone

Helping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent of our new Sovrn mobile ad manager, we can provide our publishers with competitive CPMs and quality campaigns.  Marketers are begging to pay for quality mobile inventory, which means there are more opportunities for publishers […]

Read More…