Future of Online Publishing on Social Networks

John Battelle Interviewing Ev Williams

John Battelle Interviews Ev Williams, CEO/Founder of Medium Talk about a meeting of the minds! John Battelle (Wired, Federated Media, NewCO) sat down on stage to interview Ev Williams (Blogger, Twitter, Medium) and let’s just say that he left no stone unturned. Their conversation ranged from the future revenue strategy for Medium and their plans for bringing […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

sovrn.com-viewability-assurance

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, attributed to department store mogul John Wanamaker, was uttered more than 100 years ago. With its laser-accurate measurement and targeting, online advertising was meant to have solve this conundrum and for a while advertisers thought […]

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5 Things You Need to Know About Choosing a Great Domain Name

choosing a great domain name sovrn.com

Five things you need to know about choosing a great domain name If you’re getting ready to launch a new website, you’ll make one of your most important decisions straight off the bat: choosing a domain name. Your domain, or your website’s URL, is the foundation of your site and will shape the remainder of […]

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#asksovrn: What Ad Sizes for Websites Get the Highest CPM?

ask sovrn team 2

In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you the highest CPM? Ashley and Maggie, two Sovrn Publisher Advocates, run through sovrn’s top five ad sizes and their average CPM. They’ll give you the top performing ad size and why this ad size brings […]

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Here's What You Missed at Independent x Influential 2015

sovrn Publisher Summit Programmatic Strategies 2015 isquaredevent.com sovrn.com

Wednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought together speakers from far and wide – from NYC to the UK and Taiwan – to take the stage at the Fairmont Hotel in San Francisco and bring us their perspectives, strategies and secrets for content […]

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