Graphiq Increases Revenue by More than 40% with Header Bidding

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As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]

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Webinar Best Practices: 11 Tips for Hosting a Next-level Webinar

Webinars are a fantastic way to generate new leads, connect with your customers, and grow your business. However, webinars are not for the faint of heart. They take a lot of preparation, and because they’re live, can be stressful if technical problems occur. Here are eleven best practices for hosting a webinar that is informative, engaging, and […]

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Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

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6 Common DFP Pitfalls to Watch Out For

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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5 Key Benefits of Display Advertising for Bloggers

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising as their top tactic for blog monetization. Why? Let’s find out. Here are the five key benefits of display advertising as a source of income for bloggers and publishers. 1. A source of passive revenue “Passive revenue” […]

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High Viewability added to Sovrn’s Audience on Tap

Media buyers can build campaigns across publishers with highly viewable inventory October 13, 2016, BOULDER, Colo.—Sovrn, an advocate and partner to independent publishers, who represents more than 80,000 websites, has added High Viewability ad zone targeting to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms […]

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7 Easy Ways to Speed Up Your Ads

One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that your ads load quickly. Site speed is equally important for readers and SEO, as sites with fast load time see more conversions and rank higher. In light of this, we’ve assembled the following tips to make […]

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7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

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What is the Minimum Pageviews Limit to Join Sovrn?

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Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display advertising in their networks. How many pageviews do I need to join Sovrn? There is no pageview limit for Sovrn publishers. That’s right, all bloggers can sign up for Sovrn’s Meridian platform (that’s our advertising platform […]

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