Graphiq Increases Revenue by More than 40% with Header Bidding

header-bidding-case-study-sovrn.com

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]

Read More…

Webinar Best Practices: 11 Tips for Hosting a Next-level Webinar

Webinars are a fantastic way to generate new leads, connect with your customers, and grow your business. However, webinars are not for the faint of heart. They take a lot of preparation, and because they’re live, can be stressful if technical problems occur. Here are eleven best practices for hosting a webinar that is informative, engaging, and […]

Read More…

Measurement: Understanding Viewable Engagement Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

Read More…

6 Common DFP Pitfalls to Watch Out For

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

Read More…

5 Key Benefits of Display Advertising for Bloggers

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising as their top tactic for blog monetization. Why? Let’s find out. Here are the five key benefits of display advertising as a source of income for bloggers and publishers. 1. A source of passive revenue “Passive revenue” […]

Read More…

High Viewability added to Sovrn’s Audience on Tap

Media buyers can build campaigns across publishers with highly viewable inventory October 13, 2016, BOULDER, Colo.—Sovrn, an advocate and partner to independent publishers, who represents more than 80,000 websites, has added High Viewability ad zone targeting to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms […]

Read More…

7 Easy Ways to Speed Up Your Ads

One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that your ads load quickly. Site speed is equally important for readers and SEO, as sites with fast load time see more conversions and rank higher. In light of this, we’ve assembled the following tips to make […]

Read More…

7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

Read More…

What is the Minimum Pageviews Limit to Join Sovrn?

sovrn minimum pageviews sovrn.com

Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display advertising in their networks. How many pageviews do I need to join Sovrn? There is no pageview limit for Sovrn publishers. That’s right, all bloggers can sign up for Sovrn’s Meridian platform (that’s our advertising platform […]

Read More…

5 Ways for Publishers to Get Retargeting Right

retargeting-tips-publishers-sovrn.com

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your site—is often misunderstood and misused. At first, the misconceptions are usually positive. Unlike content or social media marketing, where initial results can be underwhelming, the early results from site retargeting often look quite incredible and […]

Read More…

5 Must-Read Mobile Video Advertising Tips

mobile video advertising sovrn.com

Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree with that statement, you are not alone. In fact, video viewing on mobile devices is projected to account for 66% of all mobile traffic by 2017. It’s no surprise, considering that crazy growth, that advertisers […]

Read More…

Tier 1 IAB Categories Added to Sovrn’s Audience-on-Tap Program

23 IAB Tier 1 contextual audience segments available anytime through 9 Demand Side Platforms October 4, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers – who represent more than 80,000 websites and collectively reach more than 600M consumers – has announced the addition of 23, always-on, IAB Tier 1 contextual audience segments to the […]

Read More…

Tips for Formatting the Perfect Blog Post

tips for formatting the perfect blog post sovrn.com

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are not as convinced. I’d venture to say that it may not be the actual content itself that’s not captivating and engaging your audience, but rather the lack of a skimmable, easy-to-digest format of your posts. […]

Read More…