Sovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from Pixalate, discussing best practices for working with publishers on programmatic quality. These experts will share common ad fraud issues they’ve faced along with unique ways they’ve overcome these challenges. They will also share what they’re doing […]
Our mission from the outset has always been to build a premium ad network of publishers free of fraud and built on trust, so we’re extremely pleased to announce that we have now also been verified in the UK by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC […]
Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
We have big news – Sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider (DAAP) after a comprehensive independent audit by the Alliance for Audited Media (AAM). Sovrn is the first SSP to undergo a third-party audit to become a Digital Advertising Assurance Provider. “We work with thousands of publishers […]
Xindi Botnet Update: Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to attack a key vulnerability in the online advertising ecosystem by exploiting ad exchanges. According to Pixalate, “this botnet is designed to generate fake “viewable” impressions at scale.” As a partner with Pixalate on fraud and transparency […]
Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. The growth of real-time bidding (RTB) and programmatic exchanges has benefited advertisers and publishers alike. Advertisers can target readers with […]
Originally published on ClickZ on May 16, 2014. In order to get more “good” high-quality traffic, you must “off-ramp” the bad traffic. Here are four ways to do that. Defining “good” traffic should be pretty obvious – and of course publishers want the traffic they generate to be legitimate, just as marketers want to purchase legitimate […]
Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the […]