Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group
MonetizationWe have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider […]
What Is the Xindi Botnet?
Tools & TechXindi Botnet Update: Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]
Bad Ads Range From Annoying to Dangerous
MonetizationOriginally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad […]
Off-Ramping Bad Traffic to Get to the Good Traffic
Social MediaOriginally published on ClickZ on May 16, 2014. In order to get more “good” high-quality traffic, you must “off-ramp” the bad […]
Ad Tech and Fraud: Lessons from Email Spam
MediaOriginally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]
