Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]
Adding //Signal as an Ad Serving Option
ViewabilityDoes this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who […]
See the New //Signal Advertising Technology
ViewabilityCalling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to […]
Wading into the Blocked Web
Tools & TechOptimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter […]
Header Bidding Tips: Setting up Header Bidding in DFP
Header BiddingThe very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]
How to Insert Ads into Specific WordPress Posts
MonetizationOur publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. […]
Feedback at Admonsters AdTech Forum
Header BiddingOn March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared […]
How To Make Money Blogging in 2016
MonetizationWhether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]
Intro to Display Advertising
MonetizationWhat is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes […]
How Do I Know When My Site Is Ready for Display Sovrn Advertising?
MonetizationOriginally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) […]
How To: Create Ad Tags in Meridian
MonetizationWelcome to Sovrn. We’re so happy to have you. Outlined below is your guide on how to create ad tags […]
The Big Question: What Do Wearables Mean for Advertisers?
MediaFlurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]
Sovrn’s Mobile Advertising Options
MobileHelping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent […]
