Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesday announced that Tim Miller, CEO and chairman of Rally Software, has joined its board of directors.Read more
Boulder-based advertising network Sovrn said today that it has named Rally Software CEO and Chairman Tim Miller to its board of directors.Read more
BOULDER, Colo – September 2, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced the appointment of Tim Miller, CEO and Chairman of Rally Software (NYSE: RALY), to the Sovrn Board of Directors.
“Whatever practices you’re currently using will not matter in a year or two,” John Battelle, who helps enterprises get their content discovered, told ClickZ Live attendees. He was talking about apps, but he might as well have been talking about digital marketing in general.Read more
BOULDER, Colo. and SAN FRANCISCO – July 22, 2014 — Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced it is partnering with Temnos, a leading content analytics company, to analyze, filter and organize millions of pages of content across Sovrn’s network. Using the Temnos Content Intelligence Platform, Sovrn will be able to deliver highly targeted content and more relevant online ads, giving publishers more opportunities to monetize their content and marketers the ability to maximize reach, performance and brand awareness.
Sovrn’s open office space looks out on the Flatirons and is stock full of plants, reclaimed wood, and other aesthetics that foster an environment of creativity and collaboration. The offices, conference rooms and phone booths have floor to ceiling glass making way for light and transparency while soundproofing each of the rooms.Read more
BOULDER, Colo. and CHICAGO – June 26, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, and Networked Insights, an industry-leading provider of real-time consumer social data, are today announcing a mutually beneficial partnership to effectively and efficiently segment online audiences around hundreds of consumer interests, behaviors, and preferences.
Life is good in Colorado, both for tech startups and the people who run and work for them. At least that’s the opinion of five of Colorado’s leading entrepreneurs who sounded off about running tech companies in the state. They spoke last week at the Colorado Venture Summit in Denver.Read more
The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the battle against ad fraud alone. It is an industrywide problem that plagues advertisers, ad networks, exchanges and online publishers.Read more
Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise.Read more
Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted.Read more
In order to get more “good,” high-quality traffic, you must “off-ramp” the bad traffic. Here are four ways to do that.
Defining “good” traffic should be pretty obvious – and of course publishers want the traffic they generate to be legitimate, just as marketers want to purchase legitimate traffic. Good traffic, after all, comes from real human beings visiting real sites, consuming real content, and taking real actions. But what does it mean when we say traffic is not good? It’s an important question for us in the ad-tech industry.Read more
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the mission is accomplished. With that being said, it appears on track, and has set itself up well to prove that ad quality on programmatic exchanges can truly improve.Read more
BOULDER, Colo. May 13, 2014 Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that it has been certified under the updated Interactive Advertising Bureau (IAB) Quality Assurance Guidelines Program (QAG 2.0). QAG certification is the most recent achievement in Sovrn’s steadfast commitment to providing advertisers with access to engaged consumers currently found on over one million independent, influential and brand safe sites across the Sovrn network.
There are 1 billion websites in the world, Sovrn CEO Walter Knapp tells me enthusiastically. Eighty percent of those are inactive. Of the remaining 200 million sites, half are “porn or hate” and not suitable for advertising. Which leaves 100 million websites and tens of millions of publishers, all battling each other for attention and ad dollars.Read more
A little blue bird made a pretty big deal last week in Boulder.
Twitter Inc., the San Francisco-based social networking company that built a $25 billion market cap off tweets of 140 characters or less, snapped up Boulder-based Gnip Inc., a longtime partner that provides social media data to a variety of firms.Read more
Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.
Programmatic has been one of the hot topics of discussion for the last couple of years and will likely continue to be as wider adoption exposes new challenges. We’ve come a long way. Once, the advertising industry equated programmatic with low-quality supply threatening the high CPMs publishers commanded using direct sales. Today, with the emerging ecosystem of private marketplaces and programmatic direct, programmatic is poised to become a universal sales tool that both publishers and advertisers embrace. However, we’re still in the infancy of accepting programmatic as the underlying technology that will enable publishers and advertisers to benefit from faster transactions across all channels and mediums.Read more
BOULDER, Colo. March 24, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that John Battelle, the company’s Executive Chairman, will keynote ad:tech San Francisco on Thursday, March 27, 2014 at 9 a.m. PT. at the Moscone Center West.
PALM DESERT, Calif. – February 9, 2014 – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, Sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain http://www.iab.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9.
Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.Read more
SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name Sovrn Holdings, Inc. (“Sovrn”) as it rolls out an expanded set of offerings for publishers.
For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state.[wikipedia]