The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation and coalition building. […]
Month: May 2016
Sovrn Releases HTML5 VPAID Video Support
HTML5 is the future of video advertising; more options across mobile devices and desktop. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has released HTML5 VPAID support giving publishers and demand partners more options for faster, flexible, cross-device video advertising. Like a scene out of Monty Python and […]
Sovrn Rises to Top of Pixalate Seller Trust Index
Sovrn, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen to the top of the Pixalate Global Seller Trust IndexTM for April. The Global Seller Trust Index is an independent quality ranking for digital advertising. […]
What Is the Difference Between Direct and Programmatic Sales?
Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels are distinct enough that they should not compete with each other. In fact, the most successful publishers we work with have a strong aptitude for managing direct and programmatic sales alongside one another. In order […]
Sovrn Releases SSL Advertising Solutions
BOULDER, Colo.–(BUSINESS WIRE)–Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has released SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources. […]
Announcing SSL Advertising Solutions for Publishers Choosing Encryption
What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted link (“https://www.abcode.com”) between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and secure. Most publishers do not need to worry about being […]
Facebook Instant Articles: A Trojan Horse For Audience Network
The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. […]
The Biggest Trend In Mobile Publishing
There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, social platforms are beginning to dethrone SEO. Until now, mobile experiences have been subpar, which has lead the large content publishing platforms like Facebook, Google, and Apple to respond with simplified distribution to better engage […]
3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads
“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The Blogger Network Mobile advertising spend is well on its way to surpass 100 billion in 2016. As readers continue to consume more and more content on mobile, publishers are rushing to install mobile advertising. The problem? Many WordPress themes, […]