Coalition for Better Ads: Making Online Ads Better for Everyone

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Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising.  We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]

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Our Commitment to Independent Publishers

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It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute among midsize and smaller professional publishers due to their limited resources. These creators need and want to spend their […]

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A. Cousin & W. Knapp win E&Y Regional Entrepreneur of Year Awards

Andrew Cousin, chief executive of Circle Graphics Inc., in Longmont, and Walter Knapp, chief executive of Sovrn Holdings Inc., in Boulder, have received regional Entrepreneur of the Year awards from Ernst & Young. The CEOs were two of eight entrepreneurs who won in E&Y’s Mountain Desert region that includes Colorado, Arizona and New Mexico. Read […]

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Walter Knapp, Sovrn CEO, Wins 2017 Entrepreneur of the Year Award

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In 2017, the EY Entrepreneur of the Year program celebrated its 31st year of recognizing business leaders for their amazing achievements. Among those recognized was Walter Knapp, CEO of Sovrn, who during a June ceremony in Denver this year was named Entrepreneur of the Year in the Media category in the Mountain Desert Region. Update:During […]

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56% Revenue Lift 100% Wins Drum Award

Sovrn recently won Best Overall Technology for Programmatic Trading at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google Double-Click and many more. One judge from the panel fed-back: “Your entry was fantastic and I was not the only person who thought that. Congrats […]

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Update from the Road: What Does Winning Look Like? [Part 2]


It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New York. For me, the journey so far has been […]

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Significant Upgrade to Sovrn Platform Improves Performance, Reliability & Revenue


With a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 of total web users), Sovrn feels strongly that preventing downtime, delivering real-time reporting and optimizing the performance of our platform are all extremely important. In March of 2017 we started a major upgrade to our […]

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Sovrn Wins ‘Best Overall Technology for Programmatic Trading’

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We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more. Sovrn’s Viewable Engagement Time (//Signal) led the pack with our unique technology, which enables publishers to sell ad inventory […]

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