sovrnmarketing

Identity

What is a Universal ID?

February 11, 2021
Identity

The balance shifts: how first-party data empowers publishers

January 28, 2021
Compliance Data

Harnessing First-Party Data: Lessons for Publishers

November 11, 2020
Events

An Important Conversation

June 4, 2020
Media Transparency

Sovrn Gives Back for Giving Tuesday and Beyond

November 13, 2019
Media Transparency

Want Supply Path Optimization? Choose Sovrn.

October 18, 2019
Transparency

Digital Privacy is Good for Advertisers

May 28, 2019
Brand Safety Fraud Transparency

The bad guys are getting better. So are we.

May 1, 2019
Brand Safety Fraud Piracy Tools & Tech Transparency

Myth-Busting: Sovrn Only Focuses on Publishers

February 20, 2019
Tools & Tech

3 Reasons Why Viewability and User Engagement are the Perfect Love Story

February 13, 2019
Optimization

6 Considerations When Auditing Your AdTech Partners

August 28, 2018
Optimization

Uncovering the Mystery of Dark Social

July 12, 2018
Distribution Tools & Tech

What You Should Know About Summer Seasonality

July 3, 2018
Viewability

Three Ways to Build and Maintain an Engaged Audience

June 26, 2018
Events

5 Things We Learned at AdMonsters Ops Conference NYC

June 14, 2018

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Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
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Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
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bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language	session	This cookie is used to store the language preference of the user.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_2	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_mkto_datetime	1 month	This cookie is set by Marketo.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.