Gross vs. Net – How Publishers may be Losing Revenue in PreBid

When publishers add new demand sources to their header bidding wrappers, it is easy to treat them all more or […]

Sovrn has again been ranked as one of the safest ad networks in the business. Pixalate released the November 2017 […]

Sovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from […]

As we embark on Q4 2017, there is an 800-pound gorilla in the room. It’s called ad blocking, and it’s […]

Our mission from the outset has always been to build a premium ad network of publishers free of fraud and […]

As digital publishers keep striving to save time and make money, they are taking a closer look at the value […]

This week, Sovrn is proud to have been awarded a ‘Certified Against Malware’ Seal by the Trustworthy Accountability Group (TAG), […]

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]

Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.  Beating off […]

With a portfolio of nearly 100,000 sites, which collectively reach around 1 billion unique internet users per month (that’s 1/3 […]

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

Trying to make more money from your blog ads by boosting traffic on your site? It’s crucial to an SEO strategy […]

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics […]

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my […]

For as long as Sovrn has been in the game, we’ve been working vigorously to help publishers in any way we […]

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of […]

The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does […]

Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers […]

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics […]