56% Revenue Uplift 100% Wins Drum Award

Analytics & Reporting

  Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.  Beating […]

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Significant upgrade to the Sovrn platform improves performance, reliability and revenue.

Analytics & Reporting

With a portfolio of sites nearing 100,000, which reach around 1 billion unique Internet users per month (that’s 1/3rd of […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks […]

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Data Reporting and the Challenges of Growth

Analytics & Reporting

Managing Global Round-the-Clock Platform Operations and Rapid Growth Over the past several weeks, the real-time reporting publishers have come to […]

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Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

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Start Measuring Viewability: Free Viewability Tracker

Analytics & Reporting

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

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SEO Tips: 3 Keyword Research Strategies You Can Actually Profit From

Analytics & Reporting

Trying to make more money from your blog ads by boosting traffic on your site? It’s crucial to an SEO strategy […]

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Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

Analytics & Reporting

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics […]

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Growth Hack: Focus On Reader Engagement

Analytics & Reporting

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my […]

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Meridian by Sovrn: Real-time Analytics, for Real

Analytics & Reporting

For as long as Sovrn has been in the game, we’ve been working vigorously to help publishers in any way we […]

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4 Key Performance Metrics for the Profitable Publisher

Analytics & Reporting

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of […]

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Your 2015 Strategy: Use the Sigmoid Curve

Analytics & Reporting

The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does […]

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The 8 Most Important Publisher Metrics: A Beginner’s Guide

Analytics & Reporting

Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers […]

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5 Reasons Why Your Blog Needs Analytics

Analytics & Reporting

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics […]

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