//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]
Holidays drive a massive amount of retail sales so be sure to include them in your affiliate strategy. Our calendar makes it easy. […]
Sovrn //Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]
Ad servers store and serve advertisements to website visitors when a page is loaded and help publishers and content creators efficiently manage the ad space on their site. […]
Sovrn takes ad quality seriously and strives to provide publishers with a clean ad experience. […]
Online publishers have endless options for expanding their mix of revenue streams, from ecommerce and affiliate to advertising, data, and more. […]
Learn the difference between programmatic and direct advertising, and how they fit in your monetization strategy. […]
Sovrn Ad Management takes the complexity out of ad ops and lets you earn more and keep more ad revenue. […]
Increase revenue by optimizing and organizing your ad inventory […]
Publisher technology is a pretty exciting space to be right now and Sovrn is squarely in the middle of the action. Come work with us! […]
Holidays drive a massive amount of retail sales so be sure to include them in your affiliate strategy. Our calendar makes it easy. […]
Despite the variety of monetization options available today, advertising remains an incredibly important revenue generator for most publishers. […]
Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising have been central to business growth and success for as long as we’ve been a consumer-driven economy; which is to say a really long time. The Takeaway Why have so few supply-side participants completed 3rd […]
What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes visual creatives to convey a message as opposed to search advertising which is purely text based. Display ads come in standardized sizes which makes it easy for publishers and advertisers to work cooperatively without the […]
