Top 10 Tips to Get Approved for //Advertising — and Attract More Ad Buyers

//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]

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Want to Advertise with Sovrn? Follow these Guidelines!

Sovrn //Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]

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Coalition for Better Ads: Making Online Ads Better for Everyone

coalition for better ads logo

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising.  We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]

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Stepping Up to the Plate on Trust and Transparency

baseball diamond

It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising have been central to business growth and success for as long as we’ve been a consumer-driven economy; which is to say a really long time. The Takeaway Why have so few supply-side participants completed 3rd […]

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Intro to Display Advertising

intro to display advertising for bloggers sovrn.com

What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes visual creatives to convey a message as opposed to search advertising which is purely text based. Display ads come in standardized sizes which makes it easy for publishers and advertisers to work cooperatively without the […]

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