Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising have been central to business growth and success for as long as we’ve been a consumer-driven economy; which is to say a really long time. The Takeaway Why have so few supply-side participants completed 3rd […]
Optimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter Knapp, CEO of Sovrn Post from Rob Leathern, CEO/Founder of Optimal To learn more, please email us at adblocking@sovrn.com or join the discussion on our community forum. […]
What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes visual creatives to convey a message as opposed to search advertising which is purely text based. Display ads come in standardized sizes which makes it easy for publishers and advertisers to work cooperatively without the […]
Originally published on ProBlogger on 6/1/2015. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the […]
Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on mobile phones and tablets? While mobile users can access your site, if it is not optimized for mobile usage, your readers may not have an enjoyable experience which may keep them from returning to your […]