advertising Archives - Sovrn, Inc.

Attention

New IAB Task Force Seeks to Standardize Attention Measures

June 9, 2023

Sovrn Perspectives

Sovrn Perspectives: Chief Product Officer Brian Bouquet

May 25, 2023

Commerce Shopping Calendar

Freshen Up Your Affiliate Program with Our Q2 Shopping Calendar

March 30, 2023

Commerce Shopping Calendar

Kickstart 2023 with Our Q1 Shopping Calendar

January 11, 2023

Advertising

Top 10 Tips to Get Approved for Advertising — and Attract More Ad Buyers

April 26, 2022

Commerce Shopping Calendar

Freshen Up Your Affiliate Program with Our Q2 Shopping Calendar

April 13, 2022

Advertising

Want to Advertise with Sovrn? Follow these Guidelines!

April 5, 2022

Advertising

All About Ad Servers

March 8, 2022

Advertising

Ad Quality From A to Z

March 2, 2022

Monetization

The Why and How of Diversifying Your Revenue

March 1, 2022

Advertising

What’s the Difference Between Direct and Programmatic Ads?

February 22, 2022

Ad Management

Make More, Keep More

February 17, 2022

Advertising

Drive More Ad Revenue by Organizing Your Website’s Inventory

February 15, 2022

Sovrn Jobs

Ready for a New Adventure? Come Work at Sovrn!

February 3, 2022

Commerce Shopping Calendar

New Year, New Holiday Shopping Season

January 12, 2022

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken	1 year	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
_pinterest_referrer	past	This cookie is set by Pinterest to track the use of its services.
_pinterest_sess	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
_routing_id	session	This cookie is set by Pinterest that collects statistical details to track the use of its services.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language	session	This cookie is used to store the language preference of the user.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_2	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_mkto_datetime	1 month	This cookie is set by Marketo.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.