Sovrn Audience Analytics Beacon

Sovrn Audience Analytics Beacon sovrn.com

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you better understand your audience. Publishers want (and need) to have validation of their site metrics from an independent third party like Sovrn. Our publishers often ask us why Sovrn analytics reports do not more closely […]

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Off-Ramping Bad Traffic to Get to the Good Traffic

Off-Ramping Bad Traffic to Get to the Good Traffic sovrn.com

Originally published on ClickZ on May 16, 2014. In order to get more “good” high-quality traffic, you must “off-ramp” the bad traffic. Here are four ways to do that. Defining “good” traffic should be pretty obvious – and of course publishers want the traffic they generate to be legitimate, just as marketers want to purchase legitimate […]

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The Programmatic Problem: What's an Audience Without a Show?

The Programmatic Problem sovrn.com

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t […]

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Understanding Your Audience: Don't be late, they're waiting!

Timing is everything and knowledge is power. Content is not king if there’s no one there to read it. Understanding your audience and the importance of timing are fundamental to blogging success. As a blogger, you need to know exactly who your audience is and their habits online. Use what you know about your readership […]

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5 Reasons Why Your Blog Needs Analytics

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics for the success of your site. When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you […]

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Responsible SEO for Small Publishers

Responsible SEO for Small Publishers sovrn.com

Perhaps you’ve already had this conversation before. Maybe you’ve had this conversation a million times. But the reason that revisiting SEO ethics is so interesting and so important is that what’s considered responsible and what’s considered shady are continuously evolving. Whether it’s blatant and unnatural keyword stuffing, producing fake 5 star reviews for products or […]

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How to Use LinkedIn to Build Your Brand, Grow Your Network, and Make More Money

How to Make Money From LinkedIn

So you’ve managed to imbue your articles and posts with wit and creativity. Check. You’ve developed an audience. Check. You’ve embraced the twitterverse and gotten positive response but you’re still not getting paid. Wait, what? Every day I meet new people who are in the various stages of monetizing their website through online advertising. From […]

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Website Crawling: A Guide on Everything You Need to Know

website crawling sovrn.com

Understanding website crawling and how search engines crawl and index websites can be a confusing topic. Everyone does it a little bit differently, but the overall concepts are the same. Here is a quick breakdown of things you should know about how search engines crawl your website. (I’m not getting into the algorithms, keywords or […]

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