Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

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It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

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What Facebook's Content Strategy Means for Publishers

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Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers?  Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

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Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

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In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make Sovrn publishers successful in your exchange/network? This is one we hear a lot from Sovrn publishers. Conveniently […]

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List Growth and Conversion Optimization: Targeting the Brain

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Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts of the brain are stronger than people realize – as marketers, you want to appeal to those parts of the brain, since they drive decision making. If you want to drive activity from your audience, […]

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Blogger Tip: How to Organize Your Ad Stack

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Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of you don’t know how best to organize your ad stack. We put together some quick tips for you to follow when organizing your ad stack. By working with multiple Ad Networks, you’re able to better […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

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SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

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Growth Hack: Focus On Reader Engagement

Growth Hack Focus On Reader Engagement sovrn.com

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my site?” Traffic is often viewed as the definitive way to measure website success, but pageviews alone aren’t enough to make you stand out. While getting new visitors to your site is important, reader engagement is […]

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4 SEO Tools Every Blogger Needs to Know

4 SEO Tools Every Blogger Needs To Know sovrn.com

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

What You Need To Know Google's Mobile-Friendly Algorithm Update sovrn.com

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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