Blogger Tip: How to Organize Your Ad Stack

Ad Networks sovrn.com

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of you don’t know how best to organize your ad stack. We put together some quick tips for you to follow when organizing your ad stack. By working with multiple Ad Networks, you’re able to better […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

oranges

SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

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Growth Hack: Focus On Reader Engagement

team members working together

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my site?” Traffic is often viewed as the definitive way to measure website success, but pageviews alone aren’t enough to make you stand out. While getting new visitors to your site is important, reader engagement is […]

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4 SEO Tools Every Blogger Needs to Know

man typing on laptop

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

woman on smartphone

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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4 Key Performance Metrics for the Profitable Publisher

man hiking in jacket

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]

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What You Need to Know When Picking an Ad Partner

Picking an Ad Partner sovrn.com

If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which ad partner to run with is no simple task. If you want to be successful in monetizing your site, you need to do some research on what options are actually out there. Why is it […]

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Strategy: Use the Sigmoid Curve

Sigmoid Curve sovrn.com

The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does something well, that same principle can be adopted by others. We’re constantly on the lookout for new ideas that we can adapt and turn into actionable items. The beauty of the online publishing community is […]

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The 8 Most Important Publisher Metrics: A Beginner's Guide

desk with monitor and keyboard

Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers and grow our customer base. When I jumped into this role I went on a rampage of creating all kinds of one-off pieces for our Publisher Services team. After we had a month of content […]

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How to Start a Blog: The Beginner's Guide to Successful Publishing

How to Start a Blog sovrn.com

This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so we thought it would be worth sharing here. Download it, check it out, learn a ton, share it and start growing today. This guide is an introduction to mastering the art of blogging/online publishing. It […]

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Get a Major Pageview Boost With AtContent

Pageview Boost sovrn.com

Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are often vague, time consuming, expensive or black hat. We are always looking for effective, inexpensive tools that enable publishers to boost their influence through transparent growth strategies. One such tool is AtContent, a blogging and […]

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Engagement First, Traffic Later

hand on mixing board

“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband Bjork – he’s in charge of the tech support and income stuff for Pinch of Yum. Plus he’s cute and I like him. Together we’re the Pinch of Yum and Food Blogger Pro Team!” When […]

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Sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

team working at table

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]

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10 Things Successful Publishers Always Do

rock climber on large boulder

So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]

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An Insider's Guide to Successful Content Publishing

Successful Publishing sovrn.com

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well as some of the best tips we hear from our pro publishers. Download the full report here. Social Media THIS:  Do use social media to promote your site. Social is not perfect, so just dive […]

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