Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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5 Ways for Publishers to Get Retargeting Right

Tools & Tech

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your […]

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What’s the Difference Between Asynchronous and Synchronous Ad Tags?

Monetization

If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely […]

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The Blogger’s Roadmap to Beating Ad Blocking in 2016

Tools & Tech

Are you set up to beat ad blocking in 2016? Ad blocking has quickly become one of the most talked […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a Sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016

Tools & Tech

There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]

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Increasing Audience Engagement: Publisher Roundtable

Tools & Tech

Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]

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6 Astounding Facts About Ad Blocking

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

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What Facebook’s Content Strategy Means for Publishers

Distribution

Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are […]

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List Growth and Conversion Optimization: Targeting the Brain

Tools & Tech

Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]

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Blogger Tip: How to Organize Your Ad Stack

Tools & Tech

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

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Growth Hack: Focus On Reader Engagement

Analytics & Reporting

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my […]

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4 SEO Tools Every Blogger Needs to Know

Tools & Tech

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed […]

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What You Need To Know Google’s Mobile-Friendly Algorithm Update

Mobile

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster […]

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4 Key Performance Metrics for the Profitable Publisher

Analytics & Reporting

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of […]

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What You Need to Know When Picking an Ad Partner

Monetization

If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which […]

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Strategy: Use the Sigmoid Curve

Analytics & Reporting

The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does […]

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The 8 Most Important Publisher Metrics: A Beginner’s Guide

Analytics & Reporting

Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers […]

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How to Start a Blog: The Beginner’s Guide to Successful Publishing

Tools & Tech

This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so […]

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Get a Major Pageview Boost With AtContent

Monetization

Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are […]

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Engagement First, Traffic Later

Monetization

“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband […]

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sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

Monetization

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to […]

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10 Things Successful Publishers Always Do

Monetization

So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the […]

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An Insider’s Guide to Successful Content Publishing

Monetization

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well […]

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Sovrn Audience Analytics Beacon

Tools & Tech

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you […]

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