4 Key Performance Metrics for the Profitable Publisher

4 Key Performance Metrics for the Profitable Publisher sovrn.com

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]

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What You Need to Know When Picking an Ad Partner

Picking an Ad Partner sovrn.com

If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which ad partner to run with is no simple task. If you want to be successful in monetizing your site, you need to do some research on what options are actually out there. Why is it […]

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Strategy: Use the Sigmoid Curve

Sigmoid Curve sovrn.com

The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does something well, that same principle can be adopted by others. We’re constantly on the lookout for new ideas that we can adapt and turn into actionable items. The beauty of the online publishing community is […]

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The 8 Most Important Publisher Metrics: A Beginner's Guide


Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers and grow our customer base. When I jumped into this role I went on a rampage of creating all kinds of one-off pieces for our Publisher Services team. After we had a month of content […]

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How to Start a Blog: The Beginner's Guide to Successful Publishing

How to Start a Blog sovrn.com

This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so we thought it would be worth sharing here. Download it, check it out, learn a ton, share it and start growing today. This guide is an introduction to mastering the art of blogging/online publishing. It […]

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Get a Major Pageview Boost With AtContent

Pageview Boost sovrn.com

Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are often vague, time consuming, expensive or black hat. We are always looking for effective, inexpensive tools that enable publishers to boost their influence through transparent growth strategies. One such tool is AtContent, a blogging and […]

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Engagement First, Traffic Later

Engagement First Traffic Later sovrn.com

“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband Bjork – he’s in charge of the tech support and income stuff for Pinch of Yum. Plus he’s cute and I like him. Together we’re the Pinch of Yum and Food Blogger Pro Team!” When […]

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Sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report sovrn.com

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]

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10 Things Successful Publishers Always Do

10 things successful publishers ALWAYS do sovrn.com

So we recently gave you a peek at 6 things publishers should never do. Now, we’re going to dive into the good stuff. Do these! And if you have another “must-do” please share it with us! 1. Be consistent. You’ll hear this a lot in the world of online publishing. It is important to find a […]

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An Insider's Guide to Successful Content Publishing

Successful Publishing sovrn.com

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well as some of the best tips we hear from our pro publishers. Download the full report here. Social Media THIS:  Do use social media to promote your site. Social is not perfect, so just dive […]

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