EPC is a useful metric for every kind of publisher to understand and helps inform decision making and your monetization strategies. […]
What is EPC?
Tag: digital advertising
Farm to Majors
At Sovrn our values are part of everything we do, every day. It is that last value, Learning, that is the foundation of our Farm to Majors program to create future opportunities for our engineering employees. […]
Ad Quality From A to Z
Sovrn takes ad quality seriously and strives to provide publishers with a clean ad experience. […]
Secrets of Second-Party Data and How to Activate it at Scale
Free webinar exploring how publishers can reap greater inventory value and better communicate the quality of their unauthenticated traffic to the buyer via data enrichment. […]
A Look Ahead
Sovrn CEO Walter Knapp offers insight into the challenges – and opportunities – for publishers in 2022. […]
Making Sense of Programmatic Advertising
Programmatic advertising is the preferred way for advertisers to find the ad space that’s most likely to reach their target audience and buy it at the best price. […]
Identify, Target and Price Your Most Valuable Inventory
//Signal predicts and shares ad quality scores with buyers to help publishers strike the best deals. […]
Coalition for Better Ads: Making Online Ads Better for Everyone
Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising. We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]
Strategies to Improve Revenue & User Experience with Emry Downinghall
In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]
6 Easy Ways to Monetize Your Blog
This is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki is going to help take us on a journey to understand how bloggers like her can make money from their content. Publishers like Kiki are crafty by nature, so it’s no wonder that publishers across […]
How to Find and Report Bad Ads
At Sovrn we strive to provide clean, high-quality ads to our publishers. However, occasionally bad ads do slip through and have to be removed. If you encounter an unwanted ad on your website, report it to your account manager by taking a screenshot of the ad code and creative. Here’s how to do so: Hover your mouse […]
#asksovrn Episode #3: What Mobile Ad Sizes do Best?
Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two Sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this unit. […]
#asksovrn Episode 1: What's the optimal number of ad zones?
Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]
Intro to Display Advertising
What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes visual creatives to convey a message as opposed to search advertising which is purely text based. Display ads come in standardized sizes which makes it easy for publishers and advertisers to work cooperatively without the […]
4 Content Distribution + Analysis Tools Every Publisher Needs To Know
Originally published on ProBlogger on 6/1/2015. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the […]
