Leverage Audience Attention to Increase Ad Value

Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link.  Publishers who have […]

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Top 10 Tips to Get Approved for Advertising — and Attract More Ad Buyers

Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]

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Attention: The Key to Maximizing Ad Inventory Value

Sovrn’s engaged time can measure not only when an ad has the chance to be seen, but also when a person is actively engaged with the content. The ability to analyze and act on user engagement is the foundation of our data product, Sovrn Signal. […]

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Building a Content Strategy around Targeted Keywords

Whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination, your earnings depend on your ability to drive high quality traffic to your site, and SEO is a key component. […]

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Want to Advertise with Sovrn? Follow these Guidelines!

Sovrn Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]

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Farm to Majors

At Sovrn our values are part of everything we do, every day. It is that last value, Learning, that is the foundation of our Farm to Majors program to create future opportunities for our engineering employees. […]

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Greater Affiliate Insights with New Commerce Features

Affiliate publishers can generate more revenue and grow their business with new Commerce features: approved merchant dashboard, UTM parameters for affiliate links, and enhanced reporting. […]

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