Leverage Audience Attention to Increase Ad Value

Smart publishers spend significant time and effort working to improve their audience engagement. They know that engaged readers are more likely to become repeat visitors — and over time, repeat visitors who trust your content are more likely to take an action that generates revenue, like clicking an ad or affiliate link.  Publishers who have […]

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Taking Back Control: Drive More Revenue Through Deep Audience Engagement

New Sovrn ebook helps publishers leverage deep, proprietary insights about their readers, broadcast the value of their audiences to advertisers, and drive more revenue. […]

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7 Ideas to Increase Organic Traffic to Your Site

The more traffic you can generate, the more revenue opportunities you create, whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination. Building organic traffic through quality content is key. […]

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Top 10 Tips to Get Approved for //Advertising — and Attract More Ad Buyers

//Advertising provides everything you need to build and optimize your ad program. To improve your chances of being approved, we’ve compiled this list of tips and recommendations. […]

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Attention: The Key to Maximizing Ad Inventory Value

Sovrn’s engaged time can measure not only when an ad has the chance to be seen, but also when a person is actively engaged with the content. The ability to analyze and act on user engagement is the foundation of our data product, Sovrn //Signal. […]

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Building a Content Strategy around Targeted Keywords

Whether your monetization strategy relies on affiliate, ecommerce, advertising, or a combination, your earnings depend on your ability to drive high quality traffic to your site, and SEO is a key component. […]

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Want to Advertise with Sovrn? Follow these Guidelines!

Sovrn //Advertising Exchange provides everything you need to connect with advertisers, set pricing for your valuable inventory, and maximize your ad revenue. […]

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Make Shopping Easier – and Drive More Revenue – with Shopping Galleries

//Commerce Shopping Galleries lets editors build a personalized carousel of merchant products organized by theme or product type, or showcase a range of products from one or more merchants. […]

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