Leveling the Programmatic Playing Field: Data Transparency

Data Transparency sovrn.com

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As a consequence, they are likely receiving lower prices for their inventory.  Without access to that data, publishers have limited ability to make their inventory more attractive to their buyers. Why is this a problem? This […]

Read More…

The Programmatic Problem: What's an Audience Without a Show?

The Programmatic Problem sovrn.com

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t […]

Read More…

Programmatic Primer for Data-Savvy Publishers (ClickZ, Maja Millicevic)

programmatic primer for publishers sovrn.com

Originally published by ClickZ on April 18, 2014. Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Programmatic has been one of the hot topics of discussion for the last couple of years and will […]

Read More…

Why Fewer Ads Will Benefit Our Entire Industry

Ad Tech Industry sovrn.com

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything.  Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results.  It’s about the ability for marketers to understand and make […]

Read More…

The Rise of Programmatic Advertising

Programmatic Advertising sovrn.com

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of glory before quickly fizzling out. However, with the consistently championed programmatic advertising, there seems to be real substance behind the hype. With study after study showing rapid gains in programmatic spending and with projections over […]

Read More…

Magnetic: Attribution Revolution

Attribution Revolution sovrn.com

Back in October, Federated Media participated in Attribution Revolution: The Viewability Series, a panel covering real-time bidding (RTB), viewability, suspicious traffic, and fraud. Federated Media’s COO Walter Knapp participated in the NYC panel along with executives from ComScore and Integral Ad Science. The purpose of this panel was to educate agencies and brands on the […]

Read More…

Q1 Advertising: Brands Reset Their Spend in January

Advertising Spend sovrn.com

If you are a publisher that monetizes your site via display advertising, it is likely that you will see a large increase in performance as Q4 comes to a close. Advertisers that spent conservatively throughout the year often start to spend at record rates around the holidays to funnel whatever is left of their annual budget […]

Read More…

Maximizing Website Revenue: How to Get Higher CPMs

How to get higher CPMs sovrn.com

As a publisher, maximizing revenue yield is paramount. Every day I hear from publishers, “How do I get higher CPMs?” High CPMs (revenue per 1000 impressions) are a concern for all online publishers large and small. As a publisher you want maximum dollars flowing to you for each impression you allow on your content. Advertisers want […]

Read More…