Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

Read More

Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in […]

Read More

AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

Read More

How Our Publishers Are Using Sovrn and Google AdSense Together

Tools & Tech

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]

Read More

What is Header Bidding?

Header Bidding

The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]

Read More

What Is the Difference between Direct and Programmatic Sales?

Monetization

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels […]

Read More

Mind the Gap: Making the Most of Your Holiday Ad Spend

Tools & Tech

Whether you’re navigating the London Tube or NYC Subway, you have to watch your step, especially during the hectic holiday […]

Read More

Intro to Display Advertising

Monetization

What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes […]

Read More

Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Media

This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this […]

Read More

Sovrn’s RTB+ Technology: How It Works

Monetization

We’ve been hard at work the last several months evolving our RTB technology stack to continue providing our publishers with […]

Read More

Leveling the Programmatic Playing Field: Data Transparency

Tools & Tech

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As […]

Read More

The Programmatic Problem: What’s an Audience Without a Show?

Monetization

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing […]

Read More

Programmatic Primer for Data-Savvy Publishers (ClickZ, Maja Millicevic)

Tools & Tech

Originally published by ClickZ on April 18, 2014. Embracing programmatic sales tools can allow publishers to jump ahead of the […]

Read More

Why Fewer Ads Will Benefit Our Entire Industry

Tools & Tech

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access […]

Read More

The Rise of Programmatic Advertising

Tools & Tech

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of […]

Read More

Q1 Strategies to Consider for Programmatic Advertising

Monetization

Historically, when Q4 and the holiday season come to an end, brands pull back on their programmatic advertising dollars as […]

Read More

Magnetic: Attribution Revolution

Tools & Tech

Back in October, Federated Media participated in Attribution Revolution: The Viewability Series, a panel covering real-time bidding (RTB), viewability, suspicious […]

Read More

Q1 Advertising: Brands Reset Their Spend in January

Monetization

If you are a publisher that monetizes your site via display advertising, it is likely that you will see a large […]

Read More

Maximizing Website Revenue: How to Get Higher CPMs

Monetization

As a publisher, maximizing revenue yield is paramount. Every day I hear from publishers, “How do I get higher CPMs?” […]

Read More

How the Google AdSense Policy Changes Will Affect Online Publishers

Tools & Tech

Lijit Networks is always staying up to date with industry trends, and we like to make sure that our publishers […]

Read More

Why Publishers Should Embrace Programmatic Buying

Monetization

Programmatic buying is a hot topic in AdTech, and one premium publishers are slowly embracing. Those who “own” inventory are […]

Read More