5 Reasons Why Your Blog Needs Analytics

Today’s guest blogger is Monta Fleming, who utilizes Sovrn’s analytics tools on her blog. Read on to learn about the importance of analytics for the success of your site. When running a blog, there are a number of different tools and strategies that you can use to make it run more effectively. One of the tools that you […]

Read More…

Responsible SEO for Small Publishers

Responsible SEO for Small Publishers sovrn.com

Perhaps you’ve already had this conversation before. Maybe you’ve had this conversation a million times. But the reason that revisiting SEO ethics is so interesting and so important is that what’s considered responsible and what’s considered shady are continuously evolving. Whether it’s blatant and unnatural keyword stuffing, producing fake 5 star reviews for products or […]

Read More…

The Beginner’s Guide to Display Advertising

The Beginner's Guide to Display Advertising sovrn.com

Putting ads on your site can be a daunting endeavor. especially with the alphabet soup of terms you need to know: CPA, CPM, CPC, CPL, RTB, PPC, SEO, SEM, etc. It’s enough to drive a blogger bonkers! But if you take a moment to embrace a few concepts it will help your strategy immensely. Programmatic Advertising […]

Read More…

Why Publishers Should Embrace Programmatic Buying

Why Premium Publishers Should Embrace Programmatic Buying sovrn.com

Programmatic buying is a hot topic in AdTech, and one premium publishers are slowly embracing. Those who “own” inventory are concerned that through exchanges, advertisers and trading desks have access to the same premium placements at lower CPMs, thereby diluting direct sales opportunities. As a premium publisher, you probably invest in a sales team to […]

Read More…

How to Use LinkedIn to Build Your Brand, Grow Your Network, and Make More Money

How to Make Money From LinkedIn

So you’ve managed to imbue your articles and posts with wit and creativity. Check. You’ve developed an audience. Check. You’ve embraced the twitterverse and gotten positive response but you’re still not getting paid. Wait, what? Every day I meet new people who are in the various stages of monetizing their website through online advertising. From […]

Read More…

5 Surefire Ways to Make Your Site More Attractive to Premium Advertisers

5 Ways to Make your Site More Attractive to Premium Advertisers

One of our favorite things to do here at sovrn is to serve premium advertising on our publishers’ websites. While we like to serve as many premium ads to our publishers as possible, there are sometimes reasons why advertisers won’t advertise on a website. We wanted to pass along some of the things we’ve learned about […]

Read More…