The Beginner’s Guide to Display Advertising

The Beginner's Guide to Display Advertising

Putting ads on your site can be a daunting endeavor. especially with the alphabet soup of terms you need to know: CPA, CPM, CPC, CPL, RTB, PPC, SEO, SEM, etc. It’s enough to drive a blogger bonkers! But if you take a moment to embrace a few concepts it will help your strategy immensely. Programmatic Advertising […]

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Why Publishers Should Embrace Programmatic Buying

Why Premium Publishers Should Embrace Programmatic Buying

Programmatic buying is a hot topic in AdTech, and one premium publishers are slowly embracing. Those who “own” inventory are concerned that through exchanges, advertisers and trading desks have access to the same premium placements at lower CPMs, thereby diluting direct sales opportunities. As a premium publisher, you probably invest in a sales team to […]

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How to Use LinkedIn to Build Your Brand, Grow Your Network, and Make More Money

How to Make Money From LinkedIn

So you’ve managed to imbue your articles and posts with wit and creativity. Check. You’ve developed an audience. Check. You’ve embraced the twitterverse and gotten positive response but you’re still not getting paid. Wait, what? Every day I meet new people who are in the various stages of monetizing their website through online advertising. From […]

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5 Surefire Ways to Make Your Site More Attractive to Premium Advertisers

5 Ways to Make your Site More Attractive to Premium Advertisers

One of our favorite things to do here at sovrn is to serve premium advertising on our publishers’ websites. While we like to serve as many premium ads to our publishers as possible, there are sometimes reasons why advertisers won’t advertise on a website. We wanted to pass along some of the things we’ve learned about […]

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