How Viewable Ads Work

Viewability

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

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Digital Marketing & Content Strategy with Peter Houston

Media

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]

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5 Ways for Publishers to Get Retargeting Right

Tools & Tech

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your […]

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The Sun Is Setting on the Lijit Search Wijit

Tools & Tech

It’s the end of an era! On October 31st, we will be laying to rest the the Lijit Search Wijit. […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

Tools & Tech

Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass […]

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#asksovrn Episode 1: What’s the optimal number of ad zones?

Monetization

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, […]

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Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]

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Google’s Quality Update: What You Need to Know

Tools & Tech

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]

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Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Media

This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this […]

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PublisherRoundtable.com Gives Adtech Ecosystem a ‘C’ Grade

Tools & Tech

Independent Publishers, representing 150 million monthly unique visitors, collaborate at PublisherRoundtable.com to build industry knowledge around monetizing online content SAN […]

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The Big Question: What Do Wearables Mean for Advertisers?

Media

Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]

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Sovrn’s RTB+ Technology: How It Works

Monetization

We’ve been hard at work the last several months evolving our RTB technology stack to continue providing our publishers with […]

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8 steps on how to install ad tags in Google DFP

Monetization

Here are the 8 steps you need to know when installing third-party creatives in Google’s DFP. If an advertiser or […]

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Leveling the Programmatic Playing Field: Data Transparency

Tools & Tech

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As […]

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What Publishers Need to Know about Recent Hacking Crimes

Media

Website security has been in the news lately as a result of the hacking of hundreds of thousands of sites […]

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Publisher Spotlight: Thistlewood Farm

Tools & Tech

We recently had the opportunity to catch up with KariAnne from Thistlewood Farm, one of our favorite Home & Garden […]

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Sovrn Audience Analytics Beacon

Tools & Tech

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you […]

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The Programmatic Problem: What’s an Audience Without a Show?

Monetization

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing […]

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Ad Tech and Fraud: Lessons from Email Spam

Media

Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]

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Why Consumers Are Ignoring Online Advertising

Media

Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]

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Brand Safety: Blocking Bad Ads with The Media Trust

Monetization

Brand safety — it’s a hot topic in the world of programmatic advertising, one you should be aware of. Publishers that […]

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Front Range Bloggers Meetup

Tools & Tech

About once a month I get together with a group of smart people who bombard me with the latest, greatest […]

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Weekly Roundup for Publisher Advertising

Tools & Tech

Happy Friday all you Sovrn bloggers! If you’re not yet a Sovrn publisher, I won’t hold it against you. You […]

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From Friday with Love

Tools & Tech

To all the Sovrn (and non-sovrn) bloggers out there, we’d like to say, HAPPY FRIDAY! One of my favorite things […]

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Why Fewer Ads Will Benefit Our Entire Industry

Tools & Tech

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access […]

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Scott Cunningham Hired as VP of Ad Operations at IAB

Tools & Tech

Earlier today, the IAB announced that it was hiring Scott Cunningham as the Vice President of Technology and Ad Operations. […]

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The Rise of Programmatic Advertising

Tools & Tech

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of […]

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