How Viewable Ads Work

woman looking through magnifying glasses

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content. How many ads on your page are actually engaged with by your readers? For many publishers, this is a question that is very difficult to answer. Why Does it Matter? Because, […]

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Digital Marketing & Content Strategy with Peter Houston

laptop computer and notebook

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for and Founder of Flipping Pages, a digital media consultancy for publishers. First off, can you tell us a little bit about yourself and how you help publishers? Since you are based in the U.K., our customers in […]

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5 Ways for Publishers to Get Retargeting Right

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your site—is often misunderstood and misused. At first, the misconceptions are usually positive. Unlike content or social media marketing, where initial results can be underwhelming, the early results from site retargeting often look quite incredible and […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit


Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]

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#asksovrn Episode 1: What's the optimal number of ad zones?

sovrn stake your claim

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

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Get Sovrn Started in 8 Quick Steps

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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Google's Quality Update: What You Need to Know

google quality update 2015

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Programmatic Platform

This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this year, he kept control of the company’s programmatic publishing SSP which he named Sovrn.   Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically. The platform is integrated […]

Read More… Gives Adtech Ecosystem a ‘C’ Grade

Independent Publishers, representing 150 million monthly unique visitors, collaborate at Publisher Roundtable to build industry knowledge around monetizing online content SAN FRANCISCO and BOULDER, Colo., – October 29, 2014 – Publisher Roundtable, a collective intelligence platform for online content publishers created by adtech companies Sovrn Holdings, VigLink and powered by research firm Netpop, is today […]

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The Big Question: What Do Wearables Mean for Advertisers?

wearable technology

Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device adoption is occurring 10 times faster than the PC revolution of the 80’s, two times faster than the Internet Boom of the 90’s, and 3x faster than social network adoption. Various technology writers have cited […]

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Leveling the Programmatic Playing Field: Data Transparency

Data Transparency

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As a consequence, they are likely receiving lower prices for their inventory.  Without access to that data, publishers have limited ability to make their inventory more attractive to their buyers. Why is this a problem? This […]

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What Publishers Need to Know about Recent Hacking Crimes

men in guy fawkes masks

Website security has been in the news lately as a result of the hacking of hundreds of thousands of sites by a Russian crime ring.  This incident resulted in the breach of information such as usernames, passwords, email addresses and even credit card information. This massive crime has implications for all web publishers as it […]

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