Sovrn Adds Veteran Executives to its Senior Leadership Team

Sovrn New Executives

Sovrn announced it has hired three new senior executives to the company’s leadership team, Cammie Blais as Chief People Officer, Howard Kaushansky as head of Business and Corporate Development, and Carolyn Cox as General Counsel, adding further depth and operational expertise to equip the company for success as it continues to scale up in both the US and internationally. […]

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Sovrn Names Dominic Perkins as Managing Director of the UK and EU

Boulder, CO, London, GB (November 8, 2021) Sovrn has named Dominic Perkins as Managing Director of the UK and EU based out of Sovrn’s London office. In his role, Dominic will have responsibilities for all business operations in the UK and Europe. Perkins joins Sovrn with more than 25 years of digital advertising and online […]

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How Viewable Ads Work

woman looking through magnifying glasses

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content. How many ads on your page are actually engaged with by your readers? For many publishers, this is a question that is very difficult to answer. Why Does it Matter? Because, […]

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Digital Marketing & Content Strategy with Peter Houston

laptop computer and notebook

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for and Founder of Flipping Pages, a digital media consultancy for publishers. First off, can you tell us a little bit about yourself and how you help publishers? Since you are based in the U.K., our customers in […]

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5 Ways for Publishers to Get Retargeting Right

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your site—is often misunderstood and misused. At first, the misconceptions are usually positive. Unlike content or social media marketing, where initial results can be underwhelming, the early results from site retargeting often look quite incredible and […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit


Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]

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#asksovrn Episode 1: What's the optimal number of ad zones?

sovrn stake your claim

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

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Get Sovrn Started in 8 Quick Steps

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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Google's Quality Update: What You Need to Know

google quality update 2015

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Programmatic Platform

This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this year, he kept control of the company’s programmatic publishing SSP which he named Sovrn.   Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically. The platform is integrated […]

Read More… Gives Adtech Ecosystem a ‘C’ Grade

Independent Publishers, representing 150 million monthly unique visitors, collaborate at Publisher Roundtable to build industry knowledge around monetizing online content SAN FRANCISCO and BOULDER, Colo., – October 29, 2014 – Publisher Roundtable, a collective intelligence platform for online content publishers created by adtech companies Sovrn Holdings, VigLink and powered by research firm Netpop, is today […]

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