Do It for the Interns

interns at sovrn

It’s the end of the July, and for us college interns that means we’re moving out of our rickety apartments during a torrential downpour into other rickety apartments a mile down the road. Despite the stress of moving, we made it through another week. It’s finally Friday. Sit back, relax, and enjoy this week’s Friday […]

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Publisher Spotlight: The Handmade Home

Publisher Spotlight The Handmade Home

You can find Jamin and Ashley Mills most days over at www.thehandmadehome.net as the voices and inspiration behind the Handmade Home, where they share their life, DIY spirit, inspiration and humor. The two met as college sweethearts at Auburn University where they began their love affair tinkering with projects that turned them into full-fledged “Do-it-yourselvers”. Along they […]

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Right Now, There's Nothing More American than Tim Howard

sovrn.com

This week, our Friday post is a day early! This week is all about “Murica” and using hashtags like #ibelieve and #ThingsTimHowardCanSave. Nothing wrong with a little patriotism. While the links below might seem random, just think about the image you see above — Tim Howard, America’s greatest son (at least for the duration of […]

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Sovrn Audience Analytics Beacon

Sovrn Audience Analytics Beacon sovrn.com

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you better understand your audience. Publishers want (and need) to have validation of their site metrics from an independent third party like Sovrn. Our publishers often ask us why Sovrn analytics reports do not more closely […]

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The Programmatic Problem: What's an Audience Without a Show?

The Programmatic Problem

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t […]

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Ad Tech and Fraud: Lessons from Email Spam

Ad Tech and Fraud sovrn.com

Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the […]

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Why Consumers Are Ignoring Online Advertising

online advertising

Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the answer lies in how well we understand the changing forces of consumer choices and behavior. When most people think about the size of the internet, they think in terms of the number of unique people online. Research […]

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Brand Safety: Blocking Bad Ads with The Media Trust

Blocking Bad Ads sovrn.com

Brand safety — it’s a hot topic in the world of programmatic advertising, one you should be aware of. Publishers that use programmatic advertising as a means for website monetization are often subject to the infamous “bad ad”. (Bad ads can be anything from auto-audio/auto-video ads to ads containing questionable content.) It’s an industry-wide epidemic that affects […]

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Publisher Spotlight: Incredible Infant

baby with long hat

www.incredibleinfant.com Heather Taylor began blogging in 2007. Her newest site, www.incredibleinfant.com, launched in June 2013. A mother of 3 and passionate about all things parenting – especially help, information, and humor for new parents, Heather’s goals for Incredible Infant are to: Provide factual, well-researched information about a particular topic that new parents care about. Sprinkle […]

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Why Fewer Ads Will Benefit Our Entire Industry

Ad Tech Industry sovrn.com

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything.  Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results.  It’s about the ability for marketers to understand and make […]

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The Rise of Programmatic Advertising

Programmatic Advertising sovrn.com

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of glory before quickly fizzling out. However, with the consistently championed programmatic advertising, there seems to be real substance behind the hype. With study after study showing rapid gains in programmatic spending and with projections over […]

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