Blogger Advice: Finding Your True Fans

Tools & Tech

This article is written by Kourosh Karimkhany, Head of Publisher Development at Tugboat Yards, a Sovrn publishing partner. If you […]

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Catching the Elusive Creature: The “Profitable Blogs”

Monetization

Originally published by ClickZ on March 21, 2014. Profitable blogs do, in fact, exist, and here’s what they’re doing to succeed, […]

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LinkSmart Uses Link Monetization to Put Contextual Content Discovery in Publishers’ Hands

Monetization

sovrn has recently partnered with LinkSmart to give publishers more great tools for contextually relevant content discovery and audience development. […]

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Is It Good? Blog Resources

Tools & Tech

 “Is it good?” I hear this often. On just about everything. Food. Sunglasses. Cars. Shoes. My new solar panels. It’s […]

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Blog Monetization Tips: Monetizing your links—what I’ve learned by working in publisher development

Monetization

As the owner of an independent blog, you’ve undoubtedly had some time to think about how the hell you plan […]

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What’s So Important About a Website Privacy Policy?

Tools & Tech

Having a comprehensive website privacy policy is a must. As you build relationships with your readers, it is important to […]

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The Rise of Programmatic Advertising

Tools & Tech

With the media industry so hungry for revenue, gimmicky practices often launch industry buzzwords that achieve a rare moment of […]

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SOVRN a new chapter

Tools & Tech

For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the […]

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Q1 Strategies to Consider for Programmatic Advertising

Monetization

Historically, when Q4 and the holiday season come to an end, brands pull back on their programmatic advertising dollars as […]

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Magnetic: Attribution Revolution

Tools & Tech

Back in October, Federated Media participated in Attribution Revolution: The Viewability Series, a panel covering real-time bidding (RTB), viewability, suspicious […]

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Q1 Advertising: Brands Reset Their Spend in January

Monetization

If you are a publisher that monetizes your site via display advertising, it is likely that you will see a large […]

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Publisher Spotlight: Pinch of Yum

Tools & Tech

How long have you been blogging about Food, and how did it get its start? Pinch of Yum started in […]

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Pubonomics 101: Online Advertising Trends, It’s a Buyer’s Market

Monetization

This last spring I sold my house and moved my family closer to the Sovrn offices in Boulder, Colorado. What […]

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Is Your Site Optimized for Mobile?

Mobile

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on […]

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Mobile Advertising Trends

Mobile

With more than 120 million owners, mobile currently accounts for one third of digital usage within the United States. With this surge, […]

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Maximizing Website Revenue: How to Get Higher CPMs

Monetization

As a publisher, maximizing revenue yield is paramount. Every day I hear from publishers, “How do I get higher CPMs?” […]

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Understanding Your Audience: Don’t be late, they’re waiting!

Tools & Tech

Timing is everything and knowledge is power. Content is not king if there’s no one there to read it. Understanding […]

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Surviving a Blogging Break

Tools & Tech

David Pennington, a member of our Publisher Development team provides some great insight on maintaining your blog during those moments […]

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Check out MediaPass!

Tools & Tech

At Sovrn, we’re always looking for the best ways for you to monetize your website. We’ve recently gotten to know […]

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How the Google AdSense Policy Changes Will Affect Online Publishers

Tools & Tech

Lijit Networks is always staying up to date with industry trends, and we like to make sure that our publishers […]

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Why It Is Important to Balance Creating and Curating Content

Tools & Tech

I’m a big fan of soul music. There’s nothing I like more than to listen to an LP from one […]

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Responsible SEO for Small Publishers

Tools & Tech

Perhaps you’ve already had this conversation before. Maybe you’ve had this conversation a million times. But the reason that revisiting […]

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The Beginner’s Guide to Display Advertising

Monetization

Putting ads on your site can be a daunting endeavor. especially with the alphabet soup of terms you need to […]

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Why Publishers Should Embrace Programmatic Buying

Monetization

Programmatic buying is a hot topic in AdTech, and one premium publishers are slowly embracing. Those who “own” inventory are […]

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